BBQfun (simulated business)
Table of contents
Chapter 1 – Business plan (excerpt)
Chapter 2 – Organisational chart and management profiles
BBQfun organisational chart
Chapter 3 – Management responsibilities
Pat Mifsud, CEO
Pat is responsible for working with the Board of Directors to oversee the business, set overall strategic directions, manage risk, and authorise large financial transactions.
Riz Mehra, Chief Financial Officer
Riz is responsible for preparing quarterly financial statements and overall budgeting. Riz is also responsible for overseeing budgets for cost centres and individual projects. At completion of financial quarters and at the end of projects, Riz is responsible for viewing budget variation reports and incorporating information into financial statements and financial projections.
Kim Chen, Operations General Manager
Kim is responsible for the day-to-day running of the company. Kim oversees the coordination of all operations. Kim is responsible for sponsoring projects which affect operations of the organisation as a whole. Kim works with the HR manager to coordinate systems and projects to achieve company-wide synergy.
Les Goodale, Human Resources (HR) Manager
Sam Lee, Marketing Manager
Sam is responsible for the management of all aspects of marketing. Sam manages the activities of the marketing team.
Pat Sweeney, Manager: Brisbane (Kenmore)
Pat is responsible for the management of all aspects of the Brisbane store.
Alex Mitchell, Manager: Gold Coast
Alex is responsible for the management of all aspects of the Gold Coast store.
Chapter 4 – Budget summary
BBQfun 2012/13 Approved budget by activities to be undertaken......
Chapter 5 – Operational plan
Chapter 6 – Description of operations
Chapter 7 – Organisational risk register
Chapter 8– Marketing plan
BBQfun was established in 2009 by its current CEO, Pat Mifsud. BBQfun offers an extensive product range, incorporating both local and imported goods.
BBQfun steadily increased market share and profitability to 2010 when sales peaked at $10 million. Since 2010, the increasingly competitive retail environment, technological change, changes in consumer buying patterns and confidence has led to disappointing sales. However, BBQfun intends to return to healthy sales of $11 million in 2012 through building on its organisational strengths. Organisational strengths will be built through targeted marketing strategies aimed at key segments and through exploiting marketing opportunities.
BBQfun sees its moderate pricing, extensive and high-quality product range, great customer service, and product guarantees as key offerings to gain traction with a market dominated by low-quality providers.
The basic market need is for quality, fashionable and unique outdoor lifestyle items that fulfil the house-proud needs of our target market.
2.1 Market summary
BBQfun uses market data from various sources, including private sources and ABS statistical data to better understand potential customers, their specific needs, and how BBQfun can better communicate with them.
The profile for the potential BBQfun market consists of the following geographic and demographic characteristics.
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