Houzit will be a national retail brand, catering to the needs of home makers with a range of unique, high quality home wares made accessible to all through our easy to manage payment plan
By 2020, Houzit will have a significant retail presence in home wares in every Australian capital city, starting with 15 stores in the greater Brisbane area and growing to 100 Australia wide.
Marketing Opportunities Meeting Objectives
The following are the marketing Opportunities to Meet the Objectives set by the company.
Hozit have easy to manage payment terms and supplies a 3 year guarantee on every item sold
The typical customer have the following character tics :
Sohispticated, shoppers who will drive easy-to-access store,customers require payment plans over extended perion. Renovators and new home builders.
Customers are demanding high quality products, unique items that stand out from mass-produced, low quality items.
Customers also need large selection of choices and they no longer accept a limited selection of homewares.
Tactics for Implementation
The existing customers can be subjected to loyalty programs by giving discount for their long-term association.
The location of stores can be exploited to gain more customers in suburban neighbourhood and urban retail district area.
Work hard to sponsor events to increase its Brand Value in Brisbane area.
References / Sources
Home-ware Trade association – Industry Data
Australian Bureau of Statistics – Greater Brisbane Area
IBIS market Report 2009/10 Home-wares
Home-ware Magazines and Publications International
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