6060 assessment 1(revised)




6060 assessment 1(revised)


Student Name:

FIRST NAME Family / last NAME

Student Number: Email: Hui.Shao@uon.edu.au

Course Code Course Title

(Example) (Example)

Campus of Study: Sydney (eg Callaghan, Ourimbah, Port Macquarie)

Assessment Item Title: Individual Research Written Paper Due Date/Time:

Tutorial Group (If applicable): Word Count (If applicable):

Lecturer/Tutor Name: Dr. David Cunneen

Extension Granted: Yes No Granted Until:

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I declare that this assessment item is my own work unless otherwise acknowledged and is in accordance with the University’s academic integrity policy available from the Policy Library on the web at http://www.newcastle.edu.au/policylibrary/000608.html

I certify that this assessment item has not been submitted previously for academic credit in this or any other course. I certify that I have not given a copy or have shown a copy of this assessment item to another student enrolled in the course.

I acknowledge that the assessor of this assignment may, for the purpose of assessing this assignment:

  • Reproduce this assessment item and provide a copy to another member of the Faculty; and/or
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    Turnitin ID:

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    Signature: ______________Hui Shao__________ Date: _05-10-2015__

    Table of Contents


    6060 assessment 1(revised)
    Last updated: Sep 2023

    Page 1


    1. Abstract3

    2. Introduction3

    3. Concepts of discontinuities and megatrends3

    3.1. Discontinuities3

    3.2. Megatrends4

    3.3. Relations and Differences between discontinuites and megatrends4

    4. Discontinuities and Megatrends in strategic management process4

    5. CEOs roles in responding to these change situations5

    6. Case study to Alibaba – How Jack Ma respond to changeable situation6

    7. Conclusion7

    8. References8

  • GSBS 6060
  • Assessment 1: Individual Research Written Paper
  • Abstract
  • Rapid, volatile, discontinuous change is an inherent component in any business, especially in today’s global economic environment. Strategic management nowadays plays an important role for each company, helping the whole company to anticipate future problems and opportunities, providing top management leaders and employees with clear objectives and directions (strategic planning), and resulting in better outcomes, more effective performance (implementation) and greater future. As well as CEOs could maximize its resources and grow its company by using strategic management appropriately and immediately.

  • Introduction
  • In this essay, two main concepts “discontinuities” and “megatrends” are discussed and compared. Firstly, discontinuities refer to those unpredictable changes in today’s global environment, it is inevitable and we can’t control. While megatrends means the future trend in a certain industry, this is a continuously changing process and finally become a big change. Both of them are important to CEOs when they are making business decisions. Although these two concepts are closely correlated, there are some differences between them. In the following part, “Discontinuities” and “megatrends” is analyzed within in a strategic process. Then, I will use Alibaba as an example which is a successful case to show how CEO can deal with changes and help company to grow.

    3. Concepts of discontinuities and megatrends

    3.1 Discontinuities

    In business environment, discontinuities means the unpredicatable changes or sudden change which people are unforeseen...

    6060 assessment 1(revised)
    Last updated: Sep 2023

    Page 2

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