Advertising Brief Task 1
A.CREATE ADVERTISEMENT SAMPLE
3.Identify the delivery requirements of at least one magazine, newspaper or outdoor forum in terms of layout requirements, file size, file type, etc. Determine the cost or cost options for advertising in this forum.
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Create (or oversee the creation of) a mass print media advertisement.
A call to action typically follows the ad copy. As the name suggests, a call to action leads the reader to take a specific action, such as visiting the store or contacting the store for more information. Because readers can quickly forget the body copy, the call to action needs to create a sense of urgency. Phrases like “call today” and “this offer expires …” with a date direct the reader to do
b.Size and position each element of the print advertisement to achieve balance and focus for the advertisement.
Position of newspaper, Newspaper professionals’ placement recommendations address positioning of individual ads within each section.
A reader receives a last impression of right-facing page ads just before she flips to the next page.
Position of magazine is Contact information tells the viewer how to get in touch with the business to take advantage of the offer.......
Position of Yard signs outdoor and identifying the name of business to listing store hours or even spotlighting a product special.
c.Ensure the typeface selections suit the product and the central idea of the advertisement and balance the layout of white space and margins.
While images and fonts communicate a message, white space can be used to enhance and clarify the important information.
d.ensure the layout of the advertisement unifies the elements, attracts the reader to the focal point and guides the reading sequence.
Eye-tracking the semiotic effects of layout on viewing print. Uses eye-tracking technology to examine readers’ interaction with the semiotic elements of print advertisements.
e.ensure the advertisement meets the requirements of the advertising brief and that it meets legal and ethical requirements
Code has been adopted by the AANA as part of advertising and marketing self-regulation. The object of this Code is to ensure that advertisers and marketers develop and maintain rigorous standards when making Environmental Claims in Advertising & Marketing Communications and to increase consumer confidence to the benefit of the environment, consumers and industry
Code of Ethics principle
All advertising or marketing communication where any of the customers of the product, service etc. are physically present in Australia and the advertising or marketing communication is directed to those customers
B. PRESENTATION NOTE
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