ASS1 BSBMKG502 Estsblish abd adjust the marketing mix
Assessment Task 01
Evaluate and determine the marketing mix
This company is involved in the production and Motorcycle sales in Australia and abroad and sold in Thailand. This document describes in detail the steps the company has business operations concern the company to expand its market model. And the importance of a business plan.
Braaap a company producing motorcycles there needs to be expanded to countries around the world. And looking for distributors Retail Stores to meet customers’ in various areas around the world. Including the after-sales service to check for special equipment and have a lifetime warranty.
In an over-competitive industry dominated by just a few well-established and familiar brands it’s our job as an emerging brand to punch above our weight. We have to out do our competitors in componentry, we have to out do their warranty (braaap Lifetime Warranty), we have to offer more customization, we have to make it easier to purchase ($3 a day payment plans) we have to do more, be more.
braaap has grown into a motorcycle manufacture fuelled by a passion for riding and our mission to make people feel alive through riding. Driven by our retail concept stores and our national dealer network the braaap brand is growing at a rapid pace both in Australia and across the world.
High End Products, good quality, wide range of colours and styles, different power ranges for experienced and learners, all different sizes for small and large, lifetime warranty on products, customization, adjustable finance planOver the past 9 years braaap Motorcycles has cemented it’s place in the motorcycle market. Being Awarded the title “Australian retail business of the year” 4 times shows that the motorcycle is only a small part of masterpiece. Its world class systems for growth and a proven formula to capture growth that has driven braaap’s success and scalability. As popularity for the braaap brand expands across the globe there is opportunity for distributors to join the braaap family and help us punch above our weight. Our mission is to become the greatest “niche” motorcycle manufacture in the world, to do so we need great distributors to help us capture markets we can’t capture on our own. Hence your opportunity. Many regions that we are yet to find a distributor already have demand for our product thanks to strong social media awareness, winning world titles, and turning heads with a niche and unique brand.
The Product is world class Quality.
In an over competitive industry dominated by just a few well-established and familiar brands it’s our job as an emerging brand to punch above our weight. We have to outdo our competitors in componentry, we have to outdo their warranty (braaap Lifetime Warranty), we have to offer more customization (choose any colour), we have to make it easier to purchase ($3 a day payment plans) we have to do more, be more.
The bike is our masterpiece, we are motorcyclists, but it’s the community we have created that sets us apart from the crowd. From our “Learn to Ride” program to our braaap race series, in-store ride nights, the braaap ride club and of course “Lifetime Coaching” With a mission to provide people with a clean adrenalin rush through motorcycling, the braaap “Learn to Ride” program offers riding lessons to help new comers get involved in our sport. We believe everyone should be given an opportunity to ride a motorcycle, either on road or dirt.
Maintaining goodwill with the public is an important long-term strategy for both small and large companies. A variety of public relations tactics are used to reach out to customers through unpaid-for media messages. Press releases are one of the most common and routine PR tactics. This is when a company sends an overview of a major change or event, product launch or other news to various media outlets. Press conferences, features news reports and newsletters are other common PR tools. A general objective of PR is to keep your brand in front of people even beyond paid ads. The challenge is you can’t always control the way your PR messages are delivered or received
Braaap uses celebrities to advertise and promote the products. Have facebook and other social media to spread faster. The store is online and therefore, more people are able…...
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