ASS2 Mittarporn1051 BSBMKG502 Estsblish and adiust the marketing mix 1

Assessment Task 2

Evaluate and determine the marketing mix

Table of Contents

Introduction…………………………………………………………………………………… 3

Organization Policies and Procedure……………………………………………….. 3

Identify the key characteristic of Product………………………………………… 4

4Ps marketing Mix………………………………………………………………………….. 5

Budget……………………………………………………………………………………………. 8

Pricing Policies…………………………………………………………………………………9

Analysing the Promotional Methods……………………………………………………11

The channels of Distributions……………………………………………………………11

Identify the customer base and key Pressure…………………………………….12

External environmental factor………………………………………………………….12

Economic Environment ……………………………………………………………………14

Regulatory Environment ………………………………………………………………….15

Technological Environment ……………………………………………………………..17

Natural Environment…………………………………………………..……………………18

Evaluate the new products……………………………………………………………….19

Evaluate the marketing mix………………………………………………………………19

Conclusion……………………………………………………………………………………….20

Reference………………………………………………………………………………………...20

Introduction

Red Bull is an  sold by  company , created in 1987. In terms of market share, Red Bull is the highest-selling energy drink in the world, with 5.387 billion cans sold in 2013.

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

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e mid 1980’s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category. Today Red Bull is available in more than 169 countries and around 60 billion cans of Red Bull have been consumed so far.

Organization Policies and procedures

The Brand essence of Red Bull is giving wings to people and ideas.

So Red Bull and therefore to communicate the value of such a connection. Through a major sponsor.

Extreme sports official in the public climbing, racing, motorcycle racing Surfing Free flying Paragliding.

Skateboard, etc. (www.facebook.com/Redbull, 2556), which is a sport that requires the quick precision.

As fleeting

And the result of that Red Bull is committed to communicate the essence of the brand to consumers throughout the 25th year.

Awareness to provide consumers with more brands. And the idea of ​​linking consumers to the brand Red. Consumers looking to be a Red Bull energy drink brand .

The power of a new generation that likes a challenge and daring . A drink , teens And Nightlife

So when a brand to know what consumers think about brands , it can be used to develop a shared strategy .

Grand Brand Engagement to the next.

Identify the key characteristics of their products and services and their significance to the market.

 Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners

Red Bull’s slogan was “it gives you wings” until they were hit with a $13 million class action lawsuit in late 2014.

Red Bull’s international marketing campaign targets young men mostly with extreme sports. These range from mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, rowing, wakeboarding, cliff-diving, parkour, surfing, skating, freestyle motocross, rally, Formula 1 racing, to breakdancing.

Premium Global Brand refers to a product with the premium package . Sold worldwide for the consumer in the form of living a premium (Premium lifestyle).

Pricing policy and analyses pricing

Red Bull places its product in areas where it is easy and convenient to purchase. This includes not only grocery and convenience stores, but also night clubs and casinos.

Red Bull does not participate in the price-off regularly seen in a flooded beverage industry. At a standard price of $3 to $4 that has not reduced, it stays strong to the mystic and exclusivity idea about its product.

Market Mix (4P)

Product

The product line that is offered by Red Bull is very limited in comparison to its major competitors. Red Bull’s largest competitors, Monster Energy Drink and Rockstar Inc., have a very broad range of flavors and blends available to the public. Monster Energy and Rockstar’s line of energy drinks greatly surpasses the current six flavors that Red Bull has to offer to the public. In fact, three of Red Bull’s flavors are essentially the same flavor. The only difference is that one is full flavor, then another is sugar free and the last is a zero calorie drink.

First, the introduction of a coffee blend from Red Bull is a must for the future of their business. A Java infused energy drink is something that would fit in very well with the all-natural approach that Red Bull prefers in their products. Coffee comes from a…

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