Plan Marketing Communication and Media
BSBMKG523 Design and Develop an Integrated Marketing Communication plan
BSBADV507 Develop a Media Plan
Task 1: Integrated marketing communications basics
Respond to the following nine (9) questions. You must answer every question. A guide to the length of your response is provided following each question:
It ensures that all forms of communications and messages are carefully linked together. Integrated Marketing Communications, means integrating all the promotional tools, so that they work together in harmony.
Although Integrated Marketing Communications requires a lot of effort it delivers many benefits. It can create competitive advantage, boost sales and profits, while saving money, time and stress.
IMC wraps communications around customers and helps them move through the various stages of the buying process. The organisation simultaneously consolidates its image, develops a dialogue and nurtures its relationship with customers.
(tv, radio, social media, local paper, major paper, billboard)
Broadcast Vehicles includes television and radio stations. Such vehicles can be used to target mass audiences, and the cost per target is low
Print Vehicles like Newspapers are also feasible for small businesses owing to relatively low ad costs.
Digital Vehicles and Others, for example, Online or digital/interactive vehicles along with mobile communication opportunities provide low cost advertising options.
Nowadays people want to spend their money with things that give to them status, so influencers, as celebrity has a strong power on people, because they want to be like them, they are a king of mirror. Famous brands are an important thing, people care a lot about it. And another example is new things, if you have something that no one have seen and its really different from the “normal”, people will want it.
The Privacy Act 1988 (Privacy Act) is an Australian law which regulates the handling of personal information about individuals. Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.
The Australian Consumer Law (ACL) includes:
Ethics means a set of moral principles which govern a person’s behavior or how the activity is conducted. And advertising means a mode of communication between a seller and a buyer...
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