Assessment 1 – Business plan international hotel group part 1
Sydney College of Business and IT
51 Druitt Street, Sydney NSW 2000
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BSBMGT617A Develop and Implement a Business Plan
Assessment, Term 2, 2013
Grade:Satisfactory Not Satisfactory
This assessment gathers the evidence which in turn evaluates a number of elements of competency that will access knowledge and skills for this subject.
Read the following instructions carefully:
Student Signature: __________________________
Trainer Signature: __________________________
PRIVATE AND CONFIDENTIAL
THE INTERNATIONAL HOTEL GROUP
Prepared by: Kanjana Hirunkhet
I will be required to work as a senior manager within a organisation called the International Hotel Group. I will be required to develop and implement a business plan at a time where your organisation is considering substantial expansion into new markets.......
A business plan is a written description of your business’s future. That’s all there is to it–a document that describes what you plan to do and how you plan to do it. Business plans can help perform a number of tasks for those who write and read them. They’re used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.
The International Hotel Group started business with two small boutique style hotels in Melbourne, Australia. The group is owned and financed by a large consortium of international business experts and several large investment companies. It is in a strong financial position for expansion.
Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group employs cultural specialists and prides itself on its multicultural expertise that assists with its success in welcoming guests from all regions of the World.
The Group now employs 1000 staff in full time, part time and casual positions.
The Head Office, located in Melbourne, houses the management team for the group.
The vision for the Group is to expand geographically to provide a quality boutique alternative in key locations across the Australasian region, whilst maintaining its reputation for exceptional personalised service.
The mission of the International Hotel Group is to expand geographically, widen its customer segment & to provide quality accommodation in key business and tourist locations across Australia while maintaining its reputation for an exceptional personalized service.
Organisational Goals and Objectives
The key organisational goals for the next five years are to:
The Strategic Business Objectives are to:
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