Assessment 1 – Business plan international hotel group part 1

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Assessment 1 – Business plan international hotel group part 1

Sydney College of Business and IT

CRICOS: 02635D

Level 6

51 Druitt Street, Sydney NSW 2000

Telephone: +612 8114 2500

Fax: +612 8114 2592

Assessment Project

BSBMGT617A Develop and Implement a Business Plan

Assessment, Term 2, 2013

Due: Week-5

Name:

Student ID:

Date:

Trainer:

Grade:Satisfactory Not Satisfactory

This assessment gathers the evidence which in turn evaluates a number of elements of competency that will access knowledge and skills for this subject.

Read the following instructions carefully:

Student Signature: __________________________

Trainer Signature: __________________________

PRIVATE AND CONFIDENTIAL

BUSINESS PLAN

OF

THE INTERNATIONAL HOTEL GROUP

Prepared by: Kanjana Hirunkhet

Introduction

I will be required to work as a senior manager within a organisation called the International Hotel Group. I will be required to develop and implement a business plan at a time where your organisation is considering substantial expansion into new markets.

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Assessment 1 – Business plan international hotel group part 1
Last updated: Sep 2023

Page 1

organisation called the International Hotel Group. I will be required to develop and implement a business plan at a time where your organisation is considering substantial expansion into new markets.

A business plan is a written description of your business’s future. That’s all there is to it–a document that describes what you plan to do and how you plan to do it. Business plans can help perform a number of tasks for those who write and read them. They’re used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.

Part 1

Organisational background

The International Hotel Group started business with two small boutique style hotels in Melbourne, Australia. The group is owned and financed by a large consortium of international business experts and several large investment companies. It is in a strong financial position for expansion.

Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group employs cultural specialists and prides itself on its multicultural expertise that assists with its success in welcoming guests from all regions of the World.

The Group now employs 1000 staff in full time, part time and casual positions.

The Head Office, located in Melbourne, houses the management team for the group.

Vision

The vision for the Group is to expand geographically to provide a quality boutique alternative in key locations across the Australasian region, whilst maintaining its reputation for exceptional personalised service.

Mission

The mission of the International Hotel Group is to expand geographically, widen its customer segment & to provide quality accommodation in key business and tourist locations across Australia while maintaining its reputation for an exceptional personalized service.

Company Values

  • Team work is the key to success.
  • Customer service is what we do best!
  • We endeavour to show respect to all people, be supportive of our co- workers and work towards achieving the organisational goals.
  • We are all in this together and focussed on being the best chain of boutique hotels in the world!
  • We value clear communication and the right to express our opinions in a polite and pleasant manner and we extend this right to others.
  • We endeavour to support others by observing all appropriate legislation and guidelines and ensure that our hotels are safe environments.
  • Organisational Goals and Objectives

    The key organisational goals for the next five years are to:

  • Increase the number of properties by 15% over the next 5 years
  • Break into new markets e.g. new international regions
  • Expand into the larger hotel market
  • Maintain quality service reputation during expansion
  • Attract & retain high quality, experienced staff
  • Ensure all facilities are maintained to world class standards
  • Provide a unique hotel experience for all guests
  • The Strategic Business Objectives are to:

  • The Hotel Group will focus on growing their reputation for quality service and improving whole ‘hotel experience’ for the customer
  • The Hotel Group will have demonstrated recognition as the specialist in the boutique hotel business
  • The Hotel Group will implement design strategies to ensure consistency of experience across the hotel chain
  • The Hotel Group will introduce a segmented approach to marketing to appeal to higher income and medium income markets with the…
  • ...

    Assessment 1 – Business plan international hotel group part 1
    Last updated: Sep 2023

    Page 2

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