Assessment 1 – Business plan international hotel group part 2




Assessment 1 – Business plan international hotel group part 2

Sydney College of Business and IT

CRICOS: 02635D

Level 6

51 Druitt Street, Sydney NSW 2000

Telephone: +612 8114 2500

Fax: +612 8114 2592

Assessment Project

BSBMGT617A Develop and Implement a Business Plan

Assessment, Term 2, 2013

Due: Week-5


Student ID:



Grade:Satisfactory Not Satisfactory

This assessment gathers the evidence which in turn evaluates a number of elements of competency that will access knowledge and skills for this subject.

Read the following instructions carefully:

Student Signature: __________________________

Trainer Signature: __________________________





Prepared by: Kanjana Hirunkhet


I will be required to work as a senior manager within a organisation called the International Hotel Group. I will be required to develop and implement a business plan at a time where your organisation is considering substantial expansion into new markets.


Assessment 1 – Business plan international hotel group part 2
Last updated: Sep 2023

Page 1

n at a time where your organisation is considering substantial expansion into new markets.

A business plan is a written description of your business’s future. That’s all there is to it–a document that describes what you plan to do and how you plan to do it. Business plans can help perform a number of tasks for those who write and read them. They’re used by investment-seeking entrepreneurs to convey their vision to potential investors. They may also be used by firms that are trying to attract key employees, prospect for new business, deal with suppliers or simply to understand how to manage their companies better.

Part 2Business Plan

Executive summary

The International Hotel Group started business with two small boutique style hotels in Melbourne, Australia. The group is owned and financed by a large consortium of international business experts and several large investment companies. It is in a strong financial position for expansion.

Over a period of 15 years it has grown to now comprise a chain of 20 hotels across 5 different countries in the Australasian region. This growth was a result of an acquisition of a small hotel chain and establishment of some new properties, mainly in Australia. The group employs cultural specialists and prides itself on its multicultural expertise that assists with its success in welcoming guests from all regions of the World.

The Group now employs 1000 staff in full time, part time and casual positions.

The Head Office, located in Melbourne, houses the management team for the group.

The vision for the Group is to expand geographically to provide a quality boutique alternative in key locations across the Australasian region, whilst maintaining its reputation for exceptional personalised service

Description of the business


The International hotel Group

Ownership of Business

The Head Office of The International Hotel Group houses the Chief Operating Officer and the Strategic Management Team, the Chief Financial Officer and the Finance Department (finance officers are allocated a number of hotels to service), The Human Resources Manager and Assistant (the system is devolved with HR representatives in each hotel), The Development Team who manage building contracts and maintenance and The Marketing and Sales Team (a team of 15 culturally capable managers and staff) and the Frontline Management team that form the main liaison team of the company.


Comparative Competitor Analysis

It can be seen that the International Hotel Group is in the best position than other competitors. The International Hotel Group has a great price for its quality, and thus many customers will choose The International Hotel Group because of the great value that they get.

The International Hotel Group’s quality is higher than average and cheaper than average. This is a great position to be, as customers really are attracted to the top left area of this perceptual map. The top left quarter holds the most value to customers, as the customers are paying a lower price for higher quality.

The International Hotel Group can achieve this by having a good relationship with its suppliers, and also by being very efficient with all materials and designing to make the service as satisfactory as possible, also taking into consideration, the customers’ needs and desires.

Marketing plan


We are holding an entertainment event for many people to attend. This will be in the Hotel’s exhibition room. People will be able to watch the live entertainment while experiencing the complementary foods and services of the hotel. There will also be discounts for the accommodation for that night.


We will contact travel agencies to promote or add our accomodation in their promotion such as Flight Centre or Jumpee Travel. We will holding a event exhibition too ,so people can see and experience the services of the…


Assessment 1 – Business plan international hotel group part 2
Last updated: Sep 2023

Page 2

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