Assessment 1 G-RO

Assessment 2

G-RO Carry-on Luggage

Product Description, current market conditions and analysis

G-RO carry-on luggage is a new innovation of travel luggage bags which is designed to make travelling much easier with improved features that travellers are looking for. The Founders of G-RO found a large opportunity to create a product that many travellers needed but there was no such product available. G-RO carry-on luggage makes the travelling easier by maximising storage space whilst keeping the bag in a efficient size and weight.

One of the biggest features of the G-RO carry-on luggage is the new innovated wheel which is designed to make the luggage bag much easier to move around and makes the bag feel lighter due to the adjusted centre of gravity. The wheel has other amazing benefits as well such as the smoother rotations make the luggage bag roll smoother and is designed to last incredibly long with high build quality. The wheels are built with a strong durable material which strengthens the whole luggage bag and also allows the wheels to be built incredibly thin, making the wheels look better and storage space inside is larger.

In addition to the great innovated wheels, the handle is also specially designed to be ergonomic and durable which is incredibly important as a lot of the load will be forced onto the handle. The great new handle is adjustable for all heights making it suitable for anyone. The bag itself is made of ballistic nylon, aerospace and firearm-grade polymers which prove to be one of the strongest and most reliable materials in the market at the moment. With such strong and efficient materials, the customers will have complete confidence that the bag will prevent any damage from the rough treatment that most airlines are known for and protect any valuables inside.

The most unique and innovative factor of the G-RO carry-on luggage is the built in electronic features of the bag. With a rechargable 23,000 mAh battery, the bag can be used as a charger for all electronics including laptops, phones, tablets, etc. The bag has universal power outlets to cater for the whole world as people travel across the world and therefore may not have the right power outlet tools for their electronics. The location tracker and wireless proximity detector is purely for the consumer’s piece of mind, as many travellers carry valuables in the bag. This will ensure that the consumers have complete knowledge of the location of the luggage bag and can track the bag if it was lost or stolen.

This bag is definitely unique and incredibly innovative as there are no other bags with the same features. The large wheels make the bag look and feel like no other carry-on bag. In terms of product quality, there are numerous brands which boast that their bag has the most effective and proficient material to optimise weight, durability and strength. The main factor that the G-RO can use to attract customers is the unique design, built in charging system and optional electronic module which many travellers will be attracted to. When comparing the G-RO with some of the highest rated carry-on bags, G-RO is definitely the most innovative with the exclusively large wheel design and other features. The price of G-RO is also very reasonable as many brands are charging double the price for a relatively tedious and characterless design.

Whilst analysing the top 10 list of carry-on luggage bags by Travel and Leisure website on the best carry-on luggage bags, the top bags Züca Pro Travel, Tumi Alpha Lightweight, Visionair Podpal were all very similar. The first product is the Züca Pro Travel which is cheaper however the features are comparatively mediocre as the main features are a squarish metallic shape and frame which can easier discourage a lot of consumers. Besides a unique frame, the Züca Pro Travel incorporates the small wheels and simple handle. Similarly, the Tumi Alpha Lightweight carry-on luggage bag boasts great build quality and traditional design with the conventional wheels and handle. The Tumi Alpha Lightweight however will cost over $700 making it significantly more expensive compared to the G-RO. Another carry-on luggage which received a high level of praise is the Visionair Podpal which has a hardened exterior with a simple 4 wheel design and extendable handle. This luggage bags most novel feature is the tablet holder, which G-RO also offers. The Visionair Podpal will cost upwards of $600 making G-RO much more affordable. In conclusion to these comparisons, it is clear that the G-RO has a very clear competitive advantage which will give the product great opportunity to be popular and success in the current market.

SWOT Analysis

Strengths

Weaknesses

Opportunities