Assessment 1 manage risks (1)




Assessment 1 manage risks (1)

Assessment 1- Project

Manage Risk

Name: MacVille Coffee

Type of Activities it conducts:

MacVille is in business to provide espresso coffee machines that meet the efficiency, reliability and sustainability needs of our hospitality clients who, in turn, reward us with profits that will allow our stakeholders and the communities in which we operate to prosper.

Organisational objectives:

Within the next five years, MacVille will become a national brand, and will be accepted as an integral part of the hospitality industry, perceived as a key component in the success of hospitality establishments, both large and small.



Australia’s government is difficult to understand however their imports and exports are not strict. They accept most offers as their market is very large. They make most money from this advantage and this helps new businesses.


Australia’s economy has bloomed in the last decade or so. They have come from nowhere to be one of the largest market leaders in the southern hemisphere. With high GDP the country has a lot of money to spend.


Australia’s culture is in diversity because there are many cultures from different groups of people. So we need to learn about their cultures very well to prevent any cultural barriers.


As a semi-developing country, Australia should improve their technology for more opportunities of foreign investment.



The scope of this report is to identify and explain all the necessary risks factors that should be consider in order to improve the performance of the company. this report will be based around 6 different types of risk management.

  • New market – there are businesses and companies being developed each day, and although the majority will not reach an international level, they may still hold a threat to the company.
  • New technologies – suppliers although generally benefit from strong relations, they are able to bargain, which could increase cost of supplies significantly.
  • New products – substitute products such as tablets, smart phones, etc. has an impact on the company. This is no longer a competition between competitors but a competition between product industries.
  • Organisational Structure
  • Goals:

  • Create an effective and efficient risk management policy and strategy
  • Identify all risks
  • Evaluate risks effectively
  • Reduce all risks such as Financial, Operational and health and safety risks
  • ......

    Assessment 1 manage risks (1)
    Last updated: Sep 2023

    Page 1

    cial, Operational and health and safety risks

  • Review the meeting and have an effective consultation meeting
  • Achieve and performance against key success factors.
  • The key success factors for this café would be the price, product, place and promotions of the café. Making sure that all these factors are considered will ensure that best performance and success.

    The critical success factors of this Strategic plan will include:

  • Planning Advertising campaign – the planning must be very effective. all options must be considered and the options must be reviewed to choose the best decisions
  • Advertising – the advertising must be effective. it should attract customers and get more customers.
  • Incentives – the incentives will be useful for retaining loyal customers and giving them more reason to return
  • Quality of service – the quality of service is vital and therefore training must be effective to improve the customer service level.
  • Stakeholders


    PEST Analysis


    Australia is trying to develop their country and start new relationships with countries such as US, Europe and other Asian countries. The country is now on a stable political government and Asian countries will benefit from relationships. Australia has to accept agreements of MacVille to use their coffee and purchase their coffee.


    Local exchange rates in Australia will definitely affect the business of MacVille because they fluctuate. Australia is the second biggest exporter of Coffee beans. Australia is starting to open to the world to WTO to invest in the country. Prices must adapt to the Australian market so they will change their price according to the number of sales. The average salaries of Australians in each area is different. The overall population is low due to the farms and villages. The buying power of the customers is quite weak but can still affect the MacVille strategy and prices and of course the level of taxation is a very big factor on the prices and sales of MacVille coffee.


    Australia used to be a very agricultural country. Everyone worked in farms and plantations. After opening to the world, Australia became more developed and businesses began to increase. The family patterns in Australia began to change and this can either increased the sales of businesses. Old people like to drink the traditional coffee. Now younger Australian people are buying branded coffees from commercial companies such as Gloria Jeans and MacVille Cafe. Some families like to have breakfast together however some are too busy and buy coffee outside the house. It is then up to the preferences of the Australian people to decide if they are going to buy MacVille or any other coffeehouse coffee. Education levels are important in the coffee house industry this is because people usually start to drink coffee when they go to university. Lifestyles, work patterns and values will change too.


    The beverages of MacVille in Australia won’t really change, this is because everything is made from natural products. However the machines that make them,...

    Assessment 1 manage risks (1)
    Last updated: Sep 2023

    Page 2

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