Assessment 1 – The Sun Plaza Hotel group
Part a – Risks and SWOT analysis
2. SWOT Analysis
A) How can the Hotel leverage its strengths?
B) How can it eliminate / minimize its weaknesses?
C) How can it exploit the Opportunities?
D) How can it deal with the treats?
PlaceSun Plaza Hotel Group has a lot of Hotel Properties across Australia. Its main goal is to increase the number of customers which will lead to an increase in the number of Hotels in Australia and potentially in overseas countries.
The hotels should be located in the more populated areas around Australia like the City CBD in Sydney and Melbourne and other Cities in Australia. The customers of Hotels are usually business men who work in large corporate organizations in the City CBD and tourist locations around Australia.It is most important that Hotels make sure that they take advantage of location and ensure that their location will give them the best possibility of gaining customers.
PromotionThere are many ways to promote and advertise the services of a hotel. The best ways to promote a hotel would be via the Internet as nowadays people search for everything on the internet. The internet has become the biggest source of information and the internet is the first option for many.
Making reservations and booking online is the fastest and most convenient way to purchase the services of a Hotel. The Sun Plaza Hotel group should make sure that their Hotel is obvious to any Potential customers searching for hotels in Australia.
Other ways of promoting the hotels are to place posters and large advertisements in the Airport for new travelers to have knowledge of the Hotel. Most people should plan things before their flight but this is a step that is not expensive and can be effective.
After finding the customers, it is just as important to try to keep them. To better the chances of customers…...
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