Assessment 1 – The Sun Plaza Hotel
Assessment 1 – Sun Plaza Hotel
A) How can the Hotel leverage its strengths?
B) How can it eliminate / minimize its weaknesses?
C) How can it exploit the Opportunities?
D) How can it deal with the treats?
PlaceSun Plaza Hotel Group has more than 20 Hotels in many places in Australia. Its main goal is to increase the number of customers which will lead to an increase in the number of Hotels in Australia. Sun Plaza Hotel has the potential to grow into other markets around the world.
The best way to promote a hotel would be through the internet. The internet has many websites which promote hotels and other accommodations. These websites can be anonymously reviewed or by professional. The hotels must be of high quality to satisfy the customers and make them give positive reviews.
Other ways are through discounts and promotional prices which will make customers happy.
Product The products that are available are actually the services of the Hotel. The rooms and services that the Hotel offers are of the highest quality available. The service staff are trained with professional programs and made sure that they are capable of satisfying all the customers.......
PriceThe price of the Sun Plaza Hotels vary from locations however they are considered to be expensive compared to other accommodations around the area. This is because the quality and service is world class and the Hotel strives of good quality. The price is well worth the extra luxurious experience that the Hotel offers over cheaper Hotels.
1. Promotional Strategies
Sun Plaza Hotel Group’s mission is
“to expand geographically, widen its customer segment & to provide quality accommodation in key business and tourist locations across Australia while maintaining its reputation for an exceptional personalized service”
This mission accurately describes the main goals and desires that Sun Plaza Hotel group wishes to achieve in the next few years. It means that Sun Plaza Hotel group is wishing to increase the number of sales and customers by making more hotels and more rooms available. Doing this can result in more buildings but the level of quality has lowered. Sun Plaza Hotel is trying not t let this happen.
For this promotional marketing strategy, the expenses were calculated to cost about $27,700 just for safety purposes, the budget will be around $40,000 This is however only for 1…...
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