Assessment 2 Dell and HealthFocus

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Assessment 2 Dell and HealthFocus

Assessment 2 Part A

1.

Swot Analysis of DELL

2.

PEST Analysis of China

China

Political – China’s government is difficult to understand however their imports and exports are not strict. They accept most offers as their market is the largest. They make most money from this advantage and this helps new businesses.

Economic – Chinas’s economy has bloomed in the last decade or so. They have come from nowhere to be one of the largest market leaders. The cheap labour and cheap prices has attracted a lot of customers.

Social – China’s culture is in diversity because there are many cultures from different groups of people. So we need to learn about their cultures very well to prevent any cultural barriers.

Technological – As a semi-developing country, China should improve their technology for more opportunities of foreign investment.

3.

Relevant Legislation

Trade Practices Act

The Competition and Consumer Act 2010 is an Act of the Parliament of Australia. Prior to 1 January 2011, it was known as the Trade Practices Act 1974. The Act is the legislative vehicle for competition law in Australia, and seeks to promote competition, fair trading as well as providing protection for consumers. It is administered by the Australian Competition and Consumer Commission (ACCC) and also gives some rights for private action. The Australian Federal Court has the jurisdiction to determine private and public complaints made in regard to contraventions of the Act.

The Competition and Consumer Act (CCA) is an act of the Parliament of Australia and so its application is limited by section 51 of the Australian Constitution, which sets out the division of powers between the federal and state parliaments. As a result, most of the CCA is drafted to apply only to corporations. Some parts of the CCA have a broader operation, relying for instance on the telecommunications power or the territories power.

4.

What is a Code of Practice

A code of practice is a set of written guidelines which is either issued by an organisation or a government body to ensure that an organisation is following certain ethical standards.

Because Codes of practice are considered guidelines rather than strict regulations, codes of practice are not generally, punishable by law, unless the action also breaks others policies and procedures.

It is however considered unethical and unprofessional to breach codes of practice, as they were established and implemented for the benefit of the organisation.

5.

Explain Porters 5 forces

There are 5 types of competitive forces in the Porter’s Competitive Forces.

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Assessment 2 Dell and HealthFocus
Last updated: Feb 2024

Page 1

re 5 types of competitive forces in the Porter’s Competitive Forces.

1. New Entrants – these are any new entrants into the market. They will become competitors and impact on the market share.

2. Customers – Customers or buyers have bargaining power. This means that if they do not like the product or it is too expensive, then they will not buy it, thus the organisation is forced to reduce the price.

3. Substitute products or services – any substitute products or services such as a Tablet will impact the PC market, as customers can to a certain degree use a tablet as a PC.

4. Suppliers – suppliers can generally bargain prices if they feel they are not getting full value. This is because organisations want to keep good relationships with suppliers.

5. Existing Competitors – existing competitors are the biggest impact to the competition, as the competitors actions and activities impact the customer’s trends and preferences.

Assessment 2 Part B

Strategic Plan for Health Focus

Objectives

  • Improve performance
  • Improve customer satisfaction
  • Grow into more markets
  • Develop new products and services
  • Strategies

  • The company will have an effective pricing strategy to help increase the number of sales.
  • Concentrate on quality of products
  • Provide innovative products and designs that attract new customers regularly.
  • Time Frames

    Performance Indicators

  • Customer Satisfaction
  • Number of sales
  • Profitability
  • Quality of products and services
  • Methods of Monitoring the implementation plan

    I will use KPIs to analyse the performance of the team. The KPIs will be specific to the marketing initiative and I must make sure that the team understands how they can best perform their tasks.

    If there is an under performance I will make sure that the team or employee involved with the underperformance understands what they are doing wrong and knows how to fix it. Under performance is not acceptable and can affect the overall performance of the marketing initiative. Therefore the employees need to be consulted and told how to improve. If the performance does not improve, they must then attend an performance improvement plan which is similar to a training course. This will improve their skills and make sure that they can perform better.

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    Assessment 2 Dell and HealthFocus
    Last updated: Feb 2024

    Page 2

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