Assessment 2 Knowledge Questioning

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Assessment 2 Knowledge Questioning

Assessment 2 Knowledge Questioning

1.

Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public.

Personal Selling

Direct Marketing

Advertising

Public Relations

Sponsorship

2.

A marketing plan often includes deadlines, budgets and staff allocations, and can help you to:

  • identify specific marketing activities and budgets
  • set and meet marketing objectives
  • bring a marketing strategy to life.
  • 3.

    Age

    Gender

    Income

    Lifestyle

    Behaviour

    4.

    Periodicals and Newspapers

    Govt. Publications and Report

    Trade Associations

    Published Surveys Of Markets

    Foreign Govts, And International Agencies

    Other Sources

    5.

    Product

    Place

    Price

    Promotion

    Process

    Physical Evidence

    6.

    Stage 1. Analysis of Opportunities

    Stage 2. Identifying the Aim of Your Plan

    Stage 3. Exploring Options

    Stage 4. Selecting the Best Option

    Stage 5. Detailed Planning

    Stage 6. Evaluation of the Plan and its Impact

    Stage 7. Implementing Change

    7.

    internal stakeholders: -managers -shareholders -employees external stakeholders: -suppliers -the local community -distributers -customers -unions -society -government

    ......

    Assessment 2 Knowledge Questioning
    Last updated: Feb 2024

    Page 1

    s: -suppliers -the local community -distributers -customers -unions -society -government

    8.

    Create a timeline and make sure that others review and check the timeline to make sure that it is realistic and achievable.

    I will also make a budget and make sure that all stakeholders are aware of the budget and follow the budget allowances.

    9.

    Identify Your Target Market

    Setting Goals

    Choosing the Mix

    Creating the Message

    Implementation

    10.

    he 5 best ways to get consistent (and high quality) feedback from your customers:

  • Surveys
  • Feedback boxes
  • Reach out directly
  • User activity
  • Usability Tests
  • 11.

    here are many simple ways that you can assess which types of advertising generate the best results for your business. You can:

  • ask your customers how they found out about your business
  • motivate customers to mention/bring in an advertisement for a discount
  • use a separate phone number or email address for specific advertisements to track the response
  • monitor the enquiries from customers just after a new advertisement is published – for example, you might advertise a new product on the radio on Friday and find that you have an increase in customers the next day
  • capture customer postcode information to determine the best locations for advertising.
  • 12.

  • Your marketing goals. If you have several, it may help to put them in order of priority. (By this point, you should have agreed on goals with your management team; but if you haven’t, now is the time to get on the same page.)
  • The key performance indicators (KPIs) you’ll use to measure marketing effectiveness of your content.
  • Your plan for gathering this performance information.
  • Who will be responsible for collecting and reporting this data.
  • ...

    Assessment 2 Knowledge Questioning
    Last updated: Feb 2024

    Page 2

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