Assessment Media Plan BSBADV507 (1)

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Assessment Media Plan BSBADV507 (1)

Assessment Activity 1 – Knowledge Questions

Question 1

  • Outline and explain three data analysis techniques that can be used in a marketing context. Word count is approximately 25 words per explanation.
  • Graph – this is when the data is plotted into a graph format for easier visual comparison.

    Tables – tables are used to organize data per category, this is better for data that is not easily comparable.

    Tallying – this is a simple way of counting to compare different options. This is used for getting customer feedback.

  • Outline and explain data matching in marketing. Word count is 50 words.
  • Data matching describes efforts to compare two sets of collected data. This can be done in many different ways, but the process is often based on algorithms or programmed loops, where processors perform sequential analyses of each individual piece of a data set, matching it against each individual piece of another data set, or comparing complex variables like strings for particular similarities.

    Question 2

    List five organisational budget and resource constraints that an organisation may face when the planning and execution of an advertising. Word count is not critical for this question, however, your responses must be relevant and specific to the advertising context.

    Master budget is the set of financial and operating budgets for a specific accounting period, usually the next fiscal or calendar year. Master budget is prepared quarterly or annually.

    Operating budget is the budget for income statement elements such as revenues and expenses.

    Financial budget is the budget for balance sheet elements. In other words, financial budget deals with the expected assets, liabilities, and stockholders’ equity.

    Cash budget is the budget for expected cash inflows and outflows during the specific period of time. Cash budget consists of four sections: receipts, disbursements, cash surplus or deficit, and financing section.

    Static (fixed) budget is the budget at the expected capacity level. Because static budget is fixed, it is usually used by stable companies.

    Question 3

    Using the table format below, list four types of advertising media. For each media, list three characteristics and an advertising strategy. Word count is approximately 20 words per strategy.

    Question 4

    List and explain five key provisions of relevant legislation, codes of practice and national standards that impacts on the advertising activities in an organisation. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.

    Trade practices act

    The Trade Practices Act is a federal law that deals with almost all parts of the marketplace including unfair market practices, product safety, price monitoring and industry codes of practice.

    Privacy laws

    The Privacy Act 1988 (Privacy Act) is an Australian law which regulates the handling of personal information about individuals.

    Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable.

    Codes of practices

    A code of practice provides detailed information on how you can achieve the standards required under the marketing laws.

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    Assessment Media Plan BSBADV507 (1)
    Last updated: Feb 2024

    Page 1

    ing laws.

    Anti-discrimination legislation

    Anti-discrimination law refers to the law on the right of people to be treated equally. Some countries mandate that in employment, in consumer transactions and in political participation people must be dealt with on an equal basis regardless of sex, age, race, ethnicity, nationality, disability, mental, sexual orientation, gender identity and sometimes religious and political opinions.

    Equal opportunity, equity and diversity

    In Australia, national and state laws cover equal employment opportunity and anti-discrimination in the workplace. You’re required by these laws to create a workplace free from discrimination and harassment.

    Question 5

    List and explain five ethical principles relating to advertising industry. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.

    Anti-discrimination

    No discrimination against:

  • Race
  • Gender
  • Disability
  • Age
  • Religion
  • Codes of practice

  • Do not mail
  • Must be appropriate
  • Must tell the truth
  • ACCC (Australia competitor and consumer commission
  • Copy right and privacy

    Copyright is stealing ideas, thoughts, designs etc. this is illegal and can result in large fines and lawsuits.

    Privacy law

    This is about handling the private or personal information about individuals. Make sure that the information is safe, confidential and protected.

    Cultural expectations and influences

    The campaign must not offend any cultures. It must also not influence people in negative ways. It should be culturally acceptable and positive influence on market.

    Question 6

    Define the following terms that are used when describing media audiences. Word count is approximately 25 words for each definition.

    Assessment Activity 2: Case Study – Develop a Media Plan

    Task 1: Define Media Requirements

    1.1 Identify target audience characteristics from the brief and prepare consumer profile

    1.2 Analyse product market factors to determine reach and frequency requirements of advertising media selected

  • the value offered are cheap
  • the value(s) offered are differentiated
  • the brand is not established
  • the advertising message is ongoing, simple and unique.
  • There is a high level of audience involvement
  • ...

    Assessment Media Plan BSBADV507 (1)
    Last updated: Feb 2024

    Page 2

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