Assessment – Media Plan BSBADV507 (2)

BSBADV507 Media Plan

Assessment Activity 1 – Knowledge Questions

Question 1

Outline and explain three data analysis techniques that can be used in a marketing context. Word count is approximately 25 words per explanation.

Conjoint Analysis Theory

Conjoint analysis is one of the most widely used advanced techniques in marketing research and allows the researcher to predict choice share for evaluated stimuli…

Cross Tabulation Theory

Make sense of your Cross Tabulations using this data analysis guide. For details on setting up a Cross Tabulation within the Insight Platform…

T-Test Theory

Within the cross tab feature of the Insight Platform, t-tests can be run to test significance between different groups

Outline and explain data matching in marketing. Word count is 50 words.

Data-matching involves bringing together data from different sources and comparing it. Agencies that carry out data-matching must comply with the Privacy Act 1988 (Privacy Act).

Question 2

List five organisational budget and resource constraints that an organisation may face when the planning and execution of an advertising. Word count is not critical for this question, however, your responses must be relevant and specific to the advertising context.

A master budget – A master budget is a comprehensive projection of how management expects to conduct all aspects of business over the budget period, usually a fiscal year. Therefore, this budget is an annual budget for the whole fiscal year, however this budget can be broken down into quarters or even each months.

Overhead budget – OVERHEAD BUDGET shows the expected cost of all production costs other than direct materials and direct labor. Budgeted variable overhead costs are based on a budgeted variable overhead rate multiplied by budgeted activity. Budgeted fixed overhead costs remain unchanged as the activity level changes within the relevant range.

A Cash budget – An estimation of the cash inflows and outflows for a business or individual for a specific period of time. Cash budgets are often used to assess whether the entity has sufficient cash to fulfill regular operations and/or whether too much cash is being left in unproductive capacities.

Budgeted balance sheet – The budgeted balance sheet contains all of the line items found in a normal balance sheet, except that it is a projection of what the balance sheet will look like during future budget periods.

Purchasing budget – to monitor and measure the money spent when purchasing things for the business. A purchases budget is just one facet of a company’s overall functional budget strategy. The budget differs from a profit or expense budget because the focus of the budget is on determining the organization’s requirements for materials purchases and inventory.

Question 3

Using the table format below, list four types of advertising media. For each media, list three characteristics and an advertising strategy. Word count is approximately 20 words per strategy.

Question 4

List and explain five key provisions of relevant legislation, codes of practice and national standards that impacts on the advertising activities in an organisation. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.

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List and explain five key provisions of relevant legislation, codes of practice and national standards that impacts on the advertising activities in an organisation. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.

All staff have a responsibility to comply with legislation, departmental policy, procedures. They must perform their duties effectively, provide impartial and accurate advice and act in a manner that promotes a productive and harmonious working environment.

Anti-Discrimination Act 1977

Child Protection Legislation Amendment Act 2003

Children and Young Persons (Care and Protection) Act 1998

Commission for Children and Young People Act 1998

Education Legislation Amendment (Staff) Act 2006

Government and Related Appeals Tribunal Act 1980

Occupational Health and Safety Act 2000

Question 5

List and explain five ethical principles relating to advertising industry. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.

Codes of practice

Most codes and regulations are to stop injury and illnesses as possible. These are the main codes and legislations which are implemented during the event:

Health, safety and welfare act.

Alcohol consumption regulations

Duty of care

Competition and customer Act

Marketing Standards

Ethical Principles

Avoid creating conflicting interests

Prevent any conduct that will discredit the company, themselves or others in the area

Comply with all legal policies and procedures

Avoid and prevent any violence occurring

Anti-Discrimination

Australia has made it against the law to discriminate. This law was created in 1984 and has been strictly emphasised in every business. Discrimination can happen basically everywhere in the world however before these acts only applied to companies and businesses. In recently times, the anti-discrimination has become part of society, including friends, schools, shops and other social events.

Question 6

Define the following terms that are used when describing media audiences. Word count is approximately 25 words for each definition.

Assessment Activity 2: Case Study – Develop a Media Plan

Task 1: Define Media Requirements

1.1 Identify target audience characteristics from the brief and prepare consumer profile

1.2 Analyse product market factors to determine reach and frequency requirements of advertising media selected

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