Assessment – Media Plan BSBADV507 (3)
BSBADV507 Media Plan
Assessment Activity 1 – Knowledge Questions
Conjoint Analysis Theory
Conjoint analysis is one of the most widely used advanced techniques in marketing research and allows the researcher to predict choice share for evaluated stimuli…
Cross Tabulation Theory
Make sense of your Cross Tabulations using this data analysis guide. For details on setting up a Cross Tabulation within the Insight Platform…
Within the cross tab feature of the Insight Platform, t-tests can be run to test significance between different groups
Data-matching involves bringing together data from different sources and comparing it. Agencies that carry out data-matching must comply with the Privacy Act 1988 (Privacy Act).
List five organisational budget and resource constraints that an organisation may face when the planning and execution of an advertising. Word count is not critical for this question, however, your responses must be relevant and specific to the advertising context.
Using the table format below, list four types of advertising media. For each media, list three characteristics and an advertising strategy. Word count is approximately 20 words per strategy.
List and explain five key provisions of relevant legislation, codes of practice and national standards that impacts on the advertising activities in an organisation. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.......
List and explain five key provisions of relevant legislation, codes of practice and national standards that impacts on the advertising activities in an organisation. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.
All staff have a responsibility to comply with legislation, departmental policy, procedures. They must perform their duties effectively, provide impartial and accurate advice and act in a manner that promotes a productive and harmonious working environment.
List and explain five ethical principles relating to advertising industry. With each, explain why this is relevant to advertising. Word count is approximately 50 words per item.
Codes of practice
Most codes and regulations are to stop injury and illnesses as possible. These are the main codes and legislations which are implemented during the event:
Australia has made it against the law to discriminate. This law was created in 1984 and has been strictly emphasised in every business. Discrimination can happen basically everywhere in the world however before these acts only applied to companies and businesses. In recently times, the anti-discrimination has become part of society, including friends, schools, shops and other social events.
Define the following terms that are used when describing media audiences. Word count is approximately 25 words for each definition.
Assessment Activity 2: Case Study – Develop a Media Plan
Task 1: Define Media Requirements
1.1 Identify target audience characteristics from the brief and prepare consumer profile
1.2 Analyse product market factors to determine reach and frequency requirements of advertising media selected
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