Assessment Task 2 plan market research(fix final ) (4)

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Assessment Task 2 plan market research(fix final ) (4)

Assessment Task 2

Background issues

  • Nursery sales have dropped by 5% in the last two years. These sales of these products currently contribute 41% to overall profits.
  • Garden Supplies sales have also dropped by 5%, although the last year saw an increase in drought proofing related products such as mulch. These products currently contribute 34% to overall profits.
  • Landscaping project numbers have been flat; however, the size and profit on each project has grown slightly. This has meant steady contribution to overall profits of 10%.
  • Café trade has been steadily increasing for the last three years and as result profits from this have been growing at a rate of2–3% per annum, currently contributing 15% to the overall profit of the business.
  • A.

    Human Resources

  • Manager
  • Marketing consultant
  • Employees
  • Customers – The most important stakeholders to liaise with would be the customers. The customers are the ones who will be purchasing the products and services and be dealing with the services every day and therefore, their opinions are the most important if customers do not like how a provider operates, they will change providers as soon as their contract finishes.
  • Owners – The owners must also be liaised with to make sure that the questions in the survey comply with privacy laws and regulations.
  • Team members – the team members will be the ones that are going to try collecting the data and therefore must be liaised with to ensure that they are collecting the correct data and follow certain rules and regulations.
  • Financial Resources

    The budget of the project is about $10,000.

    Physical Resources

  • Computer
  • Internet
  • Books
  • Magazines
  • DVDs
  • Survey
  • Questionnaire
  • Subjects
  • Database
  • External Consultant

    The external consultants and service providers are required to comply with all rules and regulations set by the government and their own organisational policies and procedures. They must also adhere to all promises made in the contract that can be recorded and monitored. Anything that has not been followed must be recorded and the record will then be analysed.

    The external consultants and service providers must ensure that they provide the service at their best quality and try to give a service which is helpful to all customers. In this type of industry, the quality of service is one of the most important factors that customers use to decide which provide to start a contract with.

    The sample size will be 100 for the questionnaire.

    B.

    Definition of respondents

    This includes questions which help us to build the profile of respondents, e.g. their background, affiliations. If you o not wish your contribution to be made public, please indicate this by answering the corresponding question accordingly. In that case, your reply will also not be mentioned in future documents which may refer to this consultation. If you are replying on behalf of an organisation, please state your name, address and official title in your reply. Any reply on behalf of an organisation which does not state the interests, which it represent or the extent to which it is representative of the sector (number of members, size of organisation in relation to the sector to which its members belong).

    ......

    Assessment Task 2 plan market research(fix final ) (4)
    Last updated: Feb 2024

    Page 1

    This includes questions which help us to build the profile of respondents, e.g. their background, affiliations. If you o not wish your contribution to be made public, please indicate this by answering the corresponding question accordingly. In that case, your reply will also not be mentioned in future documents which may refer to this consultation. If you are replying on behalf of an organisation, please state your name, address and official title in your reply. Any reply on behalf of an organisation which does not state the interests, which it represent or the extent to which it is representative of the sector (number of members, size of organisation in relation to the sector to which its members belong).

    The target audience or profile of respondents in area crown nest pacific HWY, Australia. More males than females come to the shop. This shop represents all of the relevant demographic characteristics of the survey respondents aged 27-70 years old. The comparable demographic characteristics from the shop open 2009 – 2010

    Survey and Data Collection

    The profile of responsibilities by gender and age group

    Gender: Male/ female

    Age group: 25-34 years old 20%

    35-44 years old 30%

    45-54 years old 40%

    55-70 years old 10%

    Work status: Full time employed 70%

    Part time employed 10%

    Home duties 5%

    Student 5%

    Timeframe & Milestone

    This shop in addition to signaling the completion of a key deliverable, a milestone may also be constraining the duties associated with milestone, the critical path can be;

    5/3/13-20/3/13Plan research (Qualitative)

    20/3/13-20/6/13Develop Plan (Quantitative)questionnaire / feedbacks /experiment

    Focus groups

  • Seeking opinions of products, service and ideas
  • Exploring issue, opinions and ideas in depth
  • Test concepts, ideas, advertising and packaging
  • To source information for questionnaires
  • Surveys and Questionnaires

    Face to face

  • Ask and answer in the shop
  • Door to door at home
  • Shopping centre
  • Questionnaires

    Personal

    Behavior

    Findings and Analysis

    Personal

    Analysis

    Age: The main age for customers was between 25 and 44. This was mainly because these ages are where people are working

    Occupation: Most people that was employed and had a stable income that would allow them to spend some money on luxuries.

    Gender: the Females are the main customers in this shop.

    ...

    Assessment Task 2 plan market research(fix final ) (4)
    Last updated: Feb 2024

    Page 2

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