Assessment task 2

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Assessment task 2

BSBMKG501

Assessment 2

PART 1

1. Read all materials required for this activities; this procedure, BBQfun simulated business, information supplied in the scenario and information supplied in the BBQfun sales data worksheet of the assessment task

  • Using all the information you have been provided with, fill in the blank spaces (shaded boxes) in the BBQfun sales data worksheet in the following order:
  • Forecast the total market potential for 2017/18.
  • Use the market share for each opportunity and the total market potential to forecast the number of buyers in each category for the e-commerce market opportunity.
  • Use the number of buyers from market potential tables to calculate the unit sales volumes for the e-commerce and bargain market opportunities.
  • From this information, calculate estimated total revenue and gross profit.
  • Use the additional fixed costs and the BBQfun simulated budget to determine the net profit for each opportunity.
  • Use gross profit and total fixed costs from each opportunity to calculate the profitability index for each opportunity.
  • Use information from this assessment task and the BBQfun simulated business to calculate total cost of operational changes.
  • Part B

  • Complete a report according to the following requirements.
  • Referring to the BBQfun simulated business documentation, analyse the three opportunities outlined in the scenario in terms of likely fit with organisational goals and capabilities. Consider:
  • organisational marketing plan, structure, products and services
  • principles of marketing and the marketing mix
  • additional marketing information such as survey results in the BBQfun sales data worksheet.
  • BBQ fun will adopt balanced scorecard approach to measure the performance will enable BBQ fun to monitor and manage overall business strategy by looking at the drivers of current and future success for the organisation. It will focus on the link between the marketing plan and the four critical areas of the business operations namely customer, financial, internal business processes and learning and growth. Sales personal will have a performance measure relating to the overall goal of BBQ fun which will be increase sales from $15 million per year to $20 million per year in the next three years. Marketing personnel will have performance measures that relate to overall marketing activities which is deliver all marketing campaigns on time and within budget.

  • Using information in the BBQfun sales data worksheet, evaluate each opportunity in terms of impact to current business and customer base. Evaluation should include investigation of:
  • sales volume for each opportunity in FY 2017/18
  • ......

    Assessment task 2
    Last updated: Feb 2024

    Page 1

    FY 2017/18

  • gross and net profit for each opportunity FY 2017/18
  • use numerical analysis or statistical methods to forecast, for example, the size of potential markets in FY2017/18.
  • consider also:
  • impact on growth plans
  • market share
  • knockout factors to rule out opportunities.
  • BBQ fun will adopt balanced scorecard approach to measure the performance will enable BBQ fun to monitor and manage overall business strategy by looking at the drivers of current and future success for the organisation. It will focus on the link between the marketing plan and the four critical areas of the business operations namely customer, financial, internal business processes and learning and growth. Sales personal will have a performance measure relating to the overall goal of BBQ fun which will be increase sales from $15 million per year to $20 million per year in the next three years. Marketing personnel will have performance measures that relate to overall marketing activities which is deliver all marketing campaigns on time and within budget.

  • Assess external factors which may be relevant to each opportunity. Identify all of:
  • codes of practice and models
  • regulations
  • relevant legislation.
  • BBQ fun legislative and regulatory

    1.Australia consumer law

    The Australian Consumer Law (ACL) is the national law for fair trading and consumer protection. The ACL commenced on 1 January 2011 and is a cooperative reform of the Australian Government and the States and Territories through the Legislative and Governance Forum on Consumer Affairs (CAF).

    2.Intellectual property

    Intellectual property (IP) is the property of your mind or proprietary knowledge. Basically, the productive new ideas you create. It can be an invention, trade mark, design, brand, or the application of your idea.

    BBQ fun policy and procedure

    1.Operate policy and procedure

    OGM will govern the daily operation BBQ FUN.

    2.Resourcing policy and procedure

    BBQ FUN can use a combination of debt and equity to enjoy tax advantage.

    3.Human resource policy and procedure

    All vacancies at BBQ FUN can be filled from internal and external sources.

  • Refer to relevant BBQfun policies and procedures.
  • BBQ fun legislative and regulatory

    1.Australia consumer law

    The Australian Consumer Law (ACL) is the national law for fair trading and consumer protection. The ACL commenced on 1 January 2011 and is a cooperative reform of the Australian Government and the States and Territories through the Legislative and Governance Forum on Consumer Affairs (CAF).

    2.Intellectual property

    Assessment task 2
    Last updated: Feb 2024

    Page 2

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