Assessment task 3 NatureCare Products

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Assessment task 3 NatureCare Products

Assessment 3

NatureCare Products

Promotional activities briefing report

Introduction

NatureCare Products is based in Brisbane, Australia. The company manufactures and retails eco-friendly, high quality beauty skin care products. The business was established in 2011 to cater for a perceived demand for skin products that contain eco-friendly and natural ingredients. The company also has an emphasis on eco-friendly packaging. Currently the business is selling its products through a limited number of health stores in Brisbane but would like to expand within Brisbane, as well as interstate. It has a web site but no shopping cart. The web site does not appear to be frequently visited, which appears to be because of a lack of SEO optimisation.

NatureCare Products’ overall business objectives for the next three years are to increase sales and create brand awareness.

The company currently has a range of products that includes:

  • Cleansing creams to soothe skin during make-up removal. Primary ingredients include Shea butter to nourish the skin and plants extracts that are also rich in essential oils with regenerating and anti-inflammatory properties. This product will be for delicate and mature skins and could also be used as a baby cream.
  • Multi Protection Day Moisturizing Creams for dry to normal skin types that help protect the skin during the day and includes Shea butter and extracts from fragile green algae that provides hydrating and protective properties.
  • Regenerating facial scrub to clean off dead skin cells to promote regeneration of healthy new cells. This product will be used for most skin types.
  • The company would like to add more products over time and is focused on a range of products to meet particular skin needs rather than a one-size fits all.

    Planning process

    Being a new company, NatureCare Products has a limited budget for promotional activities and wishes to focus on promotional activities that are the most effective but that do not require a large budget. A budget of $5,000 has been allocated to some initial promotional activities.

    The management team of NatureCare Products has advised that that the objectives of conducting promotional activities is to be linked to an overall business objective of increasing sales revenue by 50% in the next 12 months. Currently with the products only sold in a few health stores across Brisbane, total sales are fairly small. NatureCare Products also wishes to create awareness of its products amongst consumers and to position itself as a quality product against similar products. The price for the product will be around the same as competitors’ prices for similar products.

    The management team has also advised that it definitely wishes to improve its online marketing and is interested in using social media for promotional activities, as well as national and local business networks such as the local Chamber of Commerce.

    Promotional activity options

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    Assessment task 3 NatureCare Products
    Last updated: Feb 2024

    Page 1

    Business networks

    BNI

    BNI is a professional business-networking organisation that helps you generate new business through powerful business referrals. BNI has over 250,000 participants worldwide, in over 70 countries… all of which have benefited from increased referral business as a result of BNI. In BNI in Australia our Members generate over $500,000,000 in closed business each year for each other, and worldwide this figure increases to over $15 billion US Dollars.

    Australian Business Network (AusBN)

    Australian Business Network (AusBN) delivers news, analysis and information covering all aspects of Australian business and commerce. They cover the most crucial news stories, need-to-know companies and expert opinions across the country and deliver them to a worldwide audience.

    AudBN look to explore a different aspect or region of this vast and vibrant country each month through exclusive interviews, thought-provoking comment and advice columns, investigative features and spotlights on specially selected companies. Their aim is to present the facts and tell the compelling stories behind them.

    Intelligent Transport Systems Australia (ITS Australia) 

    Intelligent Transport Systems Australia (ITS Australia) promotes the development and deployment of advanced technologies to deliver safe, efficient, and sustainable transport across all public and private modes: air, sea, road, and rail.

    Established in 1992, ITS Australia is an independent not-for-profit incorporated membership organisation representing ITS suppliers, government authorities, academia, and transport businesses. Affiliated with peak ITS organisations around the world, ITS Australia are a major contributor to the development of the industry. Key activities include convening national summits and international conferences, facilitating dialogue between transport modes and across government jurisdictions, promoting research and development, and the export of Australian technologies.

    Suitable promotional activities

    Nature Care Product should undertake their promotional activities trough social media marketing and product launch events. Social media allows businesses to be in direct contact with target customer. Social media marketing is inexpensive and gives brands instant reach to billions of active users. For these reasons, social media has proven to be one of the most effective channels to promote products online.

    In regards, the events to launch new products, is an excellent way to showcase the latest product, build hype around it, and even acquire some sales right at the event. The more Nature Care can get people talking about the product, both at the event and via social media, the better it’s going to do.

    Recommended promotional activities

    Nature Care Product should undertake their promotional activities trough social media marketing and product launch events. Social media allows businesses to…

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    Assessment task 3 NatureCare Products
    Last updated: Feb 2024

    Page 2

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