Student Assessment Guide


Promote Products and Services

Address: Level 5, 338 Pitt Street, Sydney, NSW 2000, Australia

CRICOS Provider Code : 03544K, ABN 63162836848

Web: Version 4.0 October 2017

Assessment Information

Welcome to your Student Assessment Workbook for BSBMKG413 Promote Products and Services.

This Student Assessment Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Please refer to the Student Assessment Guide for more information.

This assessment has the following two events:

To complete the Simulation, you will need to refer to the following resources:

Please note that your responses for both assessment events can (where appropriate) use dot point format. See below for an example of a dot point response and a full sentence response:

To Achieve Competence

To be deemed competent for this unit, you will need to meet the following requirements:

  • complete all of the questions and tasks listed in this Student Assessment Workbook
  • meet all the requirements listed in the Student Assessment Guide
  • your responses to the questions and tasks must be relevant, accurate and specific
  • submit your completed Student Assessment Workbook to your Assessor within the set timeframes
  • your work must be in your own words
  • where you use an external source of information, you must provide citation.
  • Pre-assessment Checklist

    Your assessor will go through the assessment for this unit, BSBMKG413 Promote Products and Services. It is important that you understand this assessment before taking on the questions and tasks. To confirm that you have been given this overview, we ask you to complete the following Pre-Assessment Checklist.

    You are required to carefully read each checklist item provided below and tick either ‘Y’ to confirm your understanding or ‘N’ if you disagree. In case you disagree with an item, please provide your reason under the ‘Comments’ column.

    When you have done this, we ask you to sign this Pre-Assessment Checklist. This acknowledges that your Trainer/Assessor has discussed all of the information with you prior to undertaking this assessment.

    Assessment Event 1Knowledge Questions


    Last updated: Feb 2024

    Page 1

    Knowledge Questions

    The information contained in this assessment event lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of the relevant legislation and principles and practices of promotion.

    Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.

    Question 1

    Using the table below, outline the legislative and regulatory context of an organisation in terms of developing and executing a marketing plan.

    Write your response into the tables below:

    Question 2

    Outline the planning processes for organising promotional activities.

    Write your response here:

    Question 3

    Explain how an organisation’s marketing objectives support its overall business objectives.

    Write your response here:

    Question 4

    Using the table below, explain how each of the promotional activities can be used to support the marketing objectives of an organisation.

    Write your response into the tables below:

    Assessment Event 2: All Things Homely Simulation

    In this assessment, you will undertake a number of tasks associated with planning, coordinating, and evaluating a set of promotional activities for the All Things Homely shop.

    Task 1: Plan Promotional Activities

    In this task, you will plan your promotional activities to achieve the overall marketing objectives. This will involve identifying the promotional objectives and then selecting activities within the promotional mix of advertising, public relations, sales promotion, and personal selling. You will be required to provide the reasoning for the selection of your activities within this mix. You will then develop a draft action plan that indicates strategies and tasks to be implemented. This will require consultation with stakeholders to confirm this action plan.

    1.1 Determine promotional objectives

    Insert your response here:

    1.2 Identify and assess promotional activities

    Insert your response here:


    Last updated: Feb 2024

    Page 2

    You've reached the end of your free preview.

    Want to read all pages?