Assignment TWO Part B

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Assignment TWO Part B

Assignment TWO Part B

1.

Laws and legal systems – This will change the number of children that are allowed to be born in one family, therefore less products sold.

Language – harder to communicate

Values and Attitude – parents may want to cook their own food for their children.

Education – higher education will rather international foods as they can afford the extra money and know how the food is better.

Knowledge – Chinese should know a lot about nutrition and find that international products are much high quality.

2.

Meeting and Greeting

Business Relationships

Giving Gift Etiquette

Meetings and Negotiations

3.

Guanxi is a Chinese word which means to have relationships or connections with someone or something. Guanxi is important in business is china because it means to have relationships with customers and connections with their customers and potential partners. Guanxi is well respected in china and to lose guanxi is very dishonorable .

this means fail in Guanxi will result in losing reputation and respect from customers.

4.

Market segmentation is a process of researching and finding a more specific market which your product can aim for. It is much easier to target a smaller market than a large one. Therefore market segmentation can make sure that the customers that will want the product will be able to see the products promotions. Producs

Segments include :

Demographic segments – segments that can be measured

Psychographic segments – segments that are lifestyle preferences

Use-based segment – segments that define the usage of the product

Geographic segment – is the area where you live

5.

This is because every market is different. Different cultures have different tastes, preferences and attitudes towards products. It is important that a company researches and makes sure that their product will be suited for this market. International companies must make sure that their product has be modified to suit the need and preferences of the new market.

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Assignment TWO Part B
Last updated: Feb 2024

Page 1

tudes towards products. It is important that a company researches and makes sure that their product will be suited for this market. International companies must make sure that their product has be modified to suit the need and preferences of the new market.

6.

Position is the method of identifying the best way to make the position the product in the market. This means to find out what you want the product to be and who you want the product to be for.

An example is Toyota. They are a car business but some companies make different types of cars. Toyota positions their products as Family cars and their Toyota aims the marketing more towards families.

Vegemite vegemite is a very Australian brand that Australia is proud of. It is aimed towards younger children who like to eat bread with a spread.

Toyota – Toyota is a care business that are positioned themselves as family cars.

Holden Cars – is a very aussie brand that is built more from Australians with a construction or labour job.

Dove – for women who want soft skin.

7.

Physiological water for drinking, food for hunger, sleeping, money, clothing.

Safety – money, shelter, family, health protection from enemies.

Love and Belonging – Friends, love life, family, co workers, community

Esteem – accomplishment, reward, achievements, dream

Self Actualization – Innovations, experiments, creativity, solving problems, helping others.

8.

Price

Recommendations

promotions

9.

Supermarket is where you find your daily consumables and staples that you would consume as part of your daily diet. The majority of the products stocked in a supermarket range from fresh grocery, news papers, magazines, snackfoods, staples, little departments of stationery, party stuff, miscellany utensils, cleaning aids, pet food, health and beauty stuff, multi-cuisine food, canned and ready to serve food, and some other lines that would suffice their daily needs. But, HYPERMARKET on the other hand caters all the above as well as furniture, electronics, electronic consumables, computers, apparel, food courts, jewellery, premium cosmetics, liquor, etc. A normal supermarket spans across a 5000Sq.Ft. area while a hypermarket spans across areas about 80000-160000 Sq.Ft. 

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Assignment TWO Part B
Last updated: Feb 2024

Page 2

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