Forecast International

Market and Business Needs

Assessment BSBMKG512

Report Review live Export of Cattle Industry in Australia


In this report it is going to review about the Cattle Industry in Australia, embracing mostly the market process of this business. Australia produces 4% of the world’s beef supply.

In 2014-15, Australia exported 74% of its total beef and veal production to 86 countries at a value of $9.04 billion (1). The Australia beef industry is a very valuable sector, covering 48% of Australia’s land and includes more than 38.000 (2) individual businesses in cattle farm enterprises, and this business report is going to summarize some specific points of this trade, such as: market intelligence, performance and opportunities.

1. Collect Market Intelligence

Between 2015/16 the target markets of the cattle industry in Australia was:

  • 1º INDONESIA: 46.2%
  • 2º VIETNAM: 23.5%
  • 3º CHINA: 8.1%
  • 4º ISRAEL: 6.7%
  • Adding all the countries that are importing meat from Australia, the numbers can totals in 86 countries.

  • Sources of Market Intelligence
  • International trade shows: are really important activity that helps the interaction
  • Between the cattle industry and its customers, besides being a great quality gauge, improving sales and keeping an open networking.

  • Agriculture industry associations: it is another very efficient way to keep your network on schedule.
  • This associations often offer events, seminars, training and education programs that helps you to find supplies, make new contacts, increasing the possibility of a new business.

  • Current Marketing Analyzes
  • Australia is the world’s seventh largest beef producer and the third largest beef exporter, with a value of cattle production estimated at $11.4 billion.

    *The four largest cattle importers are:

    1º USA – 34.9%


    Last updated: Feb 2024

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    2º JAPAN – 22.5%

    3º KOREA – 11.6%

    4º CHINA – 9.3%

    *Source: Department of Agriculture Based on 1.3 million tones shipped in 2014-15

    There are some options to develop your market intelligence, such as: coaching sessions, seminars, workshops, training activities, where is possible to gather more and new information and keep your network open.

    2. Trends and Developments Analyses

    2.1 Changes and Technology

    Technology is instrumental in the development of advanced economies which have seen the rise of the leisure class. However the depletion of natural resources and global increase in the emission of pollutants has raised ethical questions as to the cost versus benefits of advances in technology.

    From a marketing perspective, technological advances in a particular region or country may open up opportunities for new or innovative methods of marketing to be deployed.

    The introduction or development of new technology may result in opportunities to make fundamental changes to how a business operates or to introduce multiple options for how the organization’s products or services are delivered to customer.

    For example, most people can access Internet anywhere, anytime they want by using their smart phone. They could find something that they are interested or share their routine to others. Also smart phone industry makes derivative products such as their accessories or additional equipment.

    2.2 Demographic Trends

    There are many marketing demographics, from very broad to very specific and nuanced. In reality, humans are far more complicated than the marketing machine will have us believe. However there are five broad demographics that are particularly relevant to marketers: age, gender, income level, race and ethnicity.

    Identifying trends relevant to this demographic will assist with the organization’s marketing strategy and marketing plan.

    For example, an company may target one of its products specifically at divorced single who has their kids.

    2.3 Ecological/Environmental Trends

    Consumers are becoming increasingly conscious of ethical and environmental impacts. Identifying and analyzing these elements could have a significant bearing on business performance. For example, the campaign to ensure the diamond you buy is not sourced from an area under armed conflict. It is essential to provide adequate information to the consumer so that they can make informed ethical decisions on their purchases.

    For marketers this is becoming an increasingly pertinent area that has a considerable impact on the overall business and its performance.

    For example is LUSH. They don’t do examine test to animal. Also they recycle their product case. They try to make their product by using natural organic resources, thus their product can be edible. It means super safe to human race.

    2.4 Economic Trends (local, regional, national or international)

    Relevant to local, regional, national and international markets, economic trends are the direction of the movements on pricing or rates.…


    Last updated: Feb 2024

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