BRAAAP Company- task 1

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BRAAAP Company- task 1

BRAAAPCompany.1.IntroductionBraaap started with a vision of making motorcycling more fun and more accessible, so more people could experience what we love in motorcycling. Their plan from the beginning was to build a Motorcycle that could compete with the custom built American race bikes, but be affordable. Be World Class. With a dream of building a world class niche Motorcycle brand braaap founder Brad Smith set out to find manufacturing partners that could build the dream bike, as a young man with nothing but a vision over 50 motorcycle manufacturing plants laughed him out of their office until finally manufacturing partners started to believe in the vision and thank god they did because they now have what they believe is the best motorcycle range of its type in the world. BRAAAP are the only motorcycle on the planet with lifetime warranty and we are the only motorcycle brand to win back to back championships at the world title for our sport.Starting from the small state of Tasmania braaap is still designed in Australia and manufactured in partnership with specialist manufacturing partners from all over the world Including Canadian made suspension by ELKA, Japanese engine by DAYTONA, French Frame, European exhaust by CRD. Everything goes through Australian quality control and metal testing before it’s given the braaap Lifetime Warranty stamp of approval. The motorcycle is company’s masterpiece but the world class 21st Century business systems are the reason they are 4 times Australian Retail Business of the year.

2. Identify the key characteristics of their products and services and their significance to the market.

  • QualityofproductAccording to research and article of his interview When he was at 17, he imported his first mini bikes from China and was disappointed with the quality. He researched the market extensively and went to China where he sourced two factories prepared to make bikes to his specifications. He now produces arguably the best pit bikes available in the world. Nine years on, they use only the best quality materials and the latest innovative technology to manufacture our dirt bikes, parts and accessories.as a result braaap works with major manufacturers from all over the world which are France, Italy, Canada, Asia, USA etc to produce arguably the best motorcycle of this type. It’s the only dirtbike on the planet with lifetime warranty and the first production bike to win a title at the World championships. They are constantly improving products to keep themselves at the top of the game. In addition, braaap motorcycles are designed and tested in Australia and assembled by qualified braaap mechanics which mean they produce Australian standard quality products. And also according to customer feedback, Braaap maestro looks top notch and with all the different plastics and graphics kit it is really easy to customise it. The frame on this bike is unbelievable the bikes are metal tested for strength and quality and iv never seen a frame so sturdy. The engines in these things are great they have an oil filter to keep your oil nice and clean with the exception of the “bolt” which you unscrew to insert your fresh oil. These bikes really are great and the quality is just awesome and goes out on a full days ride with mates and is confident that nothing will break or go wrong.Therefore Braaap would involve improving quality of product in the market and occupational health and safety issues as well.
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    BRAAAP Company- task 1
    Last updated: Feb 2024

    Page 1

    they have an oil filter to keep your oil nice and clean with the exception of the “bolt” which you unscrew to insert your fresh oil. These bikes really are great and the quality is just awesome and goes out on a full days ride with mates and is confident that nothing will break or go wrong.Therefore Braaap would involve improving quality of product in the market and occupational health and safety issues as well.

  • PromotionalOn the Braaap web site there is Braaap Club that has been established two permanent club facilities with plans to establish more and to help other people through the braaap club & community group, creating a place that kids want to be at helping them find their own passion and direction.The aim is to provide a safe and fun riding environment for the entire family to promote our sport and raise the profile of superlative riding and to build an affordable adrenaline sport. Flat tracks are available for beginner riders while intermediate motocross tracks are provided for riders who wish to build skill and confidence. A Las Vegas replica super cross track is also available for advanced riders. Additionally, studies have shown that young people who are involved in regular recreational activity or are a part of a club are less likely to take up drugs or get involved in crime, it’s for this reason that the braaap club offers race events, coaching, ride days along with rider education days with the approval of Motorcycling Australia. As a result, Braaap would impact health and safety , how to ride bike which is education, and specially Braaap is concerned social reform is significant of their purpose.
  • 3. Review pricing policy and analyse pricing variables to determine their effect on demand.

    The pricing policy on Braaap suppliers are based on dealership and manufacture prices with and inclusion of Braaap overheads, this determines final price that is displayed throughout the website and store, these prices range over the number of products that are in stock with Braaap, from clothing, motocross equipment and motocross bikes themselves. With an inclusion of an interest free long-term lay by this allows the consumers to have products on demand when they are able to make full purchase later on. Being a distribution to other dealers and manufactures allows Braaap to order in of selected models and stock if available within the manufactures themselves. This allows flexibility with Braaap to meet to demand in stock without wastage when ordering in large quantity.

    4. Analyse the impact and importance of the following elements to the market outcomes.

    a. The promotion methods

    Being a distribution for Motocross enthuses Braaap uses multiple ways to self promote through sponsorship of competitive riders whom are entered into competitions for both promotional and also competitive status among other distributors and dealers.

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    BRAAAP Company- task 1
    Last updated: Feb 2024

    Page 2

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