BSBCRT501 Assessment 1 (1)
Assessment Task 1
BSBCRT501 Originate and develop concepts
Name of organisation: Lebara
Name of contact person (stakeholder): Marketing manager, Direct boss
Regarding the research findings from Lebara annual reports, interviews made to some employees it can be concluded that this company needs to implement new promotions to reach more clients. Furthermore, it is important that the company refine or write a new strategic plan to improve its current processes.
To provide services, Lebara mostly rents other competitors’ network infrastructure, and also uses the wholesale services of the National Broadband Network and Telstra. It provides services both directly to end users and also acts as a wholesaler to other service providers such as Exetel and Amaysim. Through its brand, it provides broadband, and wireless internet services. Other wholesale services include Satellite and 4G Mobile.
The top 10 competitors in Lebara’s competitive set are Telstra, Vodafone, Optus, TPG, iPrimus, amaysim, Boost Worldwide, Kogan Mobile, iiNet, NBN and Exetel. Together they have raised over 912.6M between their estimated 139.7K employees.
Telstra chief executive David Thodey and his competitor at Optus Allen Lew are set for a long-overdue escalation in competition in Australia’s mobile and fixed line broadband markets. Both men have plenty of excess cash to invest in growth businesses. That privileged position stems from the unique characteristics of the telecommunications market whereby investment in data transmission capability is welcomed by video-hungry mobile users willing to pay up.
There are not many industries where capital investment can be conducted in the knowledge that customers will rush to take advantage of improved infrastructure. Customers are willing to upgrade to plans with higher data allowances, which pushes up the average revenue per user.
It would be wrong to say Telstra has had the mobile market all to itself in recent years. But ever since Optus launched the iPhone 4 it has been flailing around in quicksand.
Strengths of Lebara
BSBCRT501 Assessment 1 (1)
Last updated: Jan 2022
Weaknesses of Lebara
Opportunities of Lebara
Threats of Lebara
Research methods and sources
The research methods were:
This company is well structured; it seems that its marketing plans work effectively. However, after careful analysis of the research done. . The structure of the company is a basic structure with one board of executives and managers. Each city in Australia has a marketing representative manager that have under their charge supervisors and general staff. As this company is growing fast, its needs grow too. Therefore, consider applying new ideas to address business needs is worthy of consideration. It can be said that there are two main organisational needs:
There are diverse factors that…...
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