What organisational behaviour actions need to be changed – Coca Cola

What organisational behaviour actions need to be changed/enhanced or stopped?

The organisational behaviours of organisations can have a significant impact on the organisation’s success. One weakness can cause customers to criticise the organisation negatively. It is important that all international organisations ensure that they monitor and review all organisational behaviour actions, to ensure that the organisation can maximise the chances of success. For example, Nike’s reputation was significantly damaged, due to the single organisational behaviour action of supporting and taking advantage of sweatshops and child labour. Coca Cola is one organisation that is regarded as a global leader within its industry and also as a leader of marketing. Although it seems like Coca-Cola could never fall, with technology developing at such a rapid rate, organisations must make sure that they are constantly developing their organisational behaviours to meet the ever-changing needs of the consumers. In this report, Coca-Cola will be utilised as an example and case-study, to provide an analysis and investigation into the organisational behaviour actions that should be changed/ enhances or stopped.

When identifying the organisational behaviour challenges that occur at individual levels, the 3 main factors to consider are job satisfaction, empowerment and organisational ethics of the individuals. Organisations must monitor these factors, to ensure that the organisational behaviours are effective and meet customer needs. When identifying the organisational behaviour challenges that occur at a group level, the organisation must consider the worker’s ability to work together and must also consider the diversity of the organisation. These factors impact on the organisational behavior actions significantly, as they will contribute to the organisational culture and attitude.

Coca Cola is an organisation that is considered to be one of the most successful and powerful companies in the world, being in the likes of Apple, Microsoft and Google, according to . Coca-Cola does however have certain weaknesses which must be changed or adjusted. One of the biggest issues facing Coca-Cola is its significant focus and immediate correlation to Soft-drinks and other unhealthy beverages. Although Coca-Cola is a soft drink that is considered unhealthy and full of sugars, , Coca-Cola has still been able to keep a consistent growth til this day. Other soft drink organisations are not as fortunate, as many consumers are willing to give up certain soft drinks, however Coca-Cola will most likely be the last soft drink to fail, if ever.

One thing Coca-Cola can do to prevent its decline in sales, is to stop focusing on carbonated soft drinks and meet new consumer needs, . Coca-Cola has great opportunity, being the world’s largest beverage producer, the company knows how to produce beverages on a mass scale, and with the funding from other drinks, Coca-Cola has the potential to innovate new successful beverages. Although Coca-Cola already has a large number of different sub-brands, most of these sub-brands are unheard of or never associated with the Coca-Cola Company. Coca-Cola must choose a market position to that reclaim it’s positive reputation and image. Healthy alternatives have become significantly more relevant in the market, and Coca-Cola could create a marketing campaign revolved around the idea of health drink such as juices, teas and water. The Coca-Cola company has acquired many of these drinks already however; these sub brands are not as popular in international markets, . Coca-Cola must effectively associate its brand with these healthier products. This could be done by simply using the Coca-Cola name within the product such as Coke-Water or Coke-Orange, etc. Coca-Cola is considered one of the most recognisable brands in the world, and therefore, Coca-Cola should use this as an advantage because the brand name will act as a direct marketing tool.

Many sub-brands of Coca-Cola have failed or are lacking in demand and therefore, should be terminated. Coca-Cola has the capabilities to create its own products and brands, yet insists of acquiring brands. This is an organisational action which should be stopped, as Coca-Cola has the facilities, funding, research capabilities, test labs, and all other resources required to create a viable product. According to Many people around the world would not know about the juice, tea and water brands which Coca-Cola has acquired and therefore, are not being used to their full potential. Coca-Cola is suffering from negative publicity and bad imagery, however with the implementation of healthier Coca-Cola brands the company can prove to stakeholders that the organisation is adjusting to global trends and patterns and is in fact a consumer driven organisation.

Coca-Cola is an organisation that has achieved worldwide success, across most international countries, however the company must adapt to changes if the organisation wishes to succeed in the future. Globalisation has made the world incredibly reactive to trends and developments and therefore, Coca-Cola must ensure that it has what it takes to survive. Many global giants have fallen due to lack of innovation and change, including Nokia, Blockbuster, Toys “R” Us, etc. and Coca-Cola must use these examples to prevent itself from collapsing, .