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Acknowledgments

I have completed writing this report for support from amazing peoples around this area .First and foremost, I wish to express my heartfelt gratitude to our customers for guidance, comments and support. I am very indebted of our customers to patience and invaluable advices to see things positively. I would like to thank all community members their belief and generosity in sharing information and experience.

Besides of Customers, I would like to thanks my team planner and team members which given full co–operation to finishing this project’s planning stage report. In order to come out a good plan report, we try to adopt all the idea that provide by our team member and finally we success to made it. Once again thank you.

Executive Summary

This report is written on bases of survey of Moortown sport and Leisure Centre to analyzing, generating ideas, carrying out a research and plan to improve the center. According to this report, there are total of 13 clubs will use in this center and most probably there are five new clubs to be joining our center. The most popular facility in Moortown Club are pool and basketball court however they are only 2%of residence uses this center.

In report, we record all the information about the Moortown Center, operational structure of this center, problem which faced by this center, solution or suggestion or recommendation to Moortown Center and suitable marketing and promotional structure to be used for Moortown Sport.

Table of Contents

Introduction…………………………………………………………………………………………1

1.1Overview of the Company

1.2Clubs and Program of Center

1.3 Operational structure

2. Communication………….…………………………………………………………5

3.0Marketing and promotion……………………………………………………………6

4.0 Problems which are need to Solve.……………………………………………….6

5.0 Recommendation……..…………………………………………………………….7

1.0 Introduction

Moortown Sports and leisure center operate with the help from customers, committee members’ observation, by interview with the staff who work in center, survey and feedback form collected from residence and consultation with key stakeholders to analyze, generate ideas, research and plan to improve our center and make it better for all.

Overview of the company

The opening hours of Moortown sports and leisure center are from 6 a.m. to 10 p.m. However the peak time of this center only fall on certain period, which are Monday to Friday from 12 p.m.-2p.m.; 8am-2pm on Saturday. This center is staffed by casuals and mostly are from Moortown University students and they are assigning to different position or role such as staff in bar of café, life guard, holiday program leaders, umpire, reception etc. Moreover, there are five full time staff currently working on Moortown Center. The reception of Moortown sports and leisure center is the busy place of this center because sports clothing, health supplements, massage oils are also sold at reception with big demand there is a drinks fridge at reception for all students &members.

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and they are assigning to different position or role such as staff in bar of café, life guard, holiday program leaders, umpire, reception etc. Moreover, there are five full time staff currently working on Moortown Center. The reception of Moortown sports and leisure center is the busy place of this center because sports clothing, health supplements, massage oils are also sold at reception with big demand there is a drinks fridge at reception for all students &members.

Clubs & Program of Center

Moortown sports and leisure center is legally have licensed but unfortunately they are 65% of community are unaware of any program that center provided,35 % are aware of two or fewer programs and only 5 % are aware of more than two programs. There are 13 clubs which are using this center but only 2 % of residents of Moortown use this center. The 13 clubs are:

Moortown Basketball club

Moortown Soccer Club

Moortown Athletics

Moortown Handball Club

Moortown Volleyball Club(NEW)

Lake Moortown Rowers

Moortown Cricket club

Central Cycling

The Moortown Climbers

Maulers Basketball club

MSCLC squash club

Moortown Bowlers

MSLC table tennis team

*Now center can’t fit for any new clubs. The most popular court of the center is pool and basketball.

1.3 Operational Structure

The Moortown sports and leisure centre club is currently working underthis operational structure.

01 – Administrator:

Admin Department is the head of Moortown Sports & Leisure Centre andresponsible for Transport, .General discipline and finance depart. Of centre.

02 – Management:

Management is responsible to manage and organise all the events whichare held in centre, it’s also manage security of club.

03 – Organiser:

Event Organiser is responsible to held there event under the instructionsof management department.

04 – Security:

Security of centre and members is most important so the securitydepartment always alert and ready for any emergency assistance.

05 – Club Owner’s:

There are more than 10 clubs every club have their owner which irresponsible for club operational system.

2.0 Communication

Moortown Sports & Leisure Centre has a strong communication system but still some problems occur in peak times, Central message book is only the source of communication in the…

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