Appendix 1 – Creative Brief
Bridge Business College is a long established and successful Australian-based provider of professional business training. We offer courses in the disciplines of business (management, human resources, and accounting), marketing communications and tourism management. We also offer General English programs (ELICOS) to improve your language skills.
Bridge is a fully accredited provider of Vocational and Education Training (VET) courses with a focus on real world skills and modern training methods. Located above Wynyard train station in the heart of Sydney -Australia’s most dynamic city, Bridge Business College has convenient access to transport, entertainment, shopping and cultural activities.
The main objective of the advertising is to:
Income Level: Medium Income Level
Education: High School Graduate or Business Graduate
Gender: Both Male and Female
Domestic and Foreign International Students
The tone will be encouraging, honest, knowledgeable and formal. The college wants to make sure the students feel the friendliness of staff, economical value, opportunity and overall benefits of Bridge Business college. Lastly there should be a sense of professionalism to ensure students will be treated fairly and equally.
The advertisements will be running daily. The ads will also on big banners and on buses to promote the school around the Area.
There are over 800 RTOs across Australia and English schools. There will be a lot of competition and it will be very difficult to compete with each college.
Some of the main competitors are:
The overall budget will be $20,000 for creative and production $180,000 for media buying.
Total is $200,000.
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