Appendix 1

Strategic Plan

1.0 Executive summary

Opposition Training College has been operating as a Registered Training Organisation for 12 months.

Following is a summary of the main points of this plan.

The objectives of Opposition Training College are to generate a profit, grow at a challenging and manageable rate.

The mission of Opposition Training College is to exceed our customers’ expectations by providing them with effective training and development services, relevant to their needs and in line with national quality standards.

The keys to success for Opposition Training College are marketing and networking, responsiveness and quality, and generating repeat customers and word -of-mouth business.

The initial primary service offered will be nationally recognised qualifications Certificate IV in Business (Frontline Management) and Certificate IV in Workplace Assessment and Training. We will also offer Fee for Service training, tailored to individual client needs.

Opposition Training College will explore opportunities to extend its scope to maximize business opportunities and meet customer needs.

The local market for this business is growing and is open to new service providers who can offer superior individualised services.

An initial financial analysis of the viability of this venture shows that Opposition Training College is well positioned to maximise on profit opportunities, has few ongoing capital expenses and has sufficient funds to negate the need to go into debt. Operating costs are minimal due to the owner/operator style of operation.

During 2006–2007, the intention will be to use opportunities gained through existing client networks and scope extension to grow the business and increase trainee numbers.

In 2005 (for 2006), Opposition Training College will apply for New Employee government funding to remain competitive with other RTO’s.

In conclusion, as shown in the highlights chart below, this plan projects rapid growth and moderate net profits over the next three years. Implementing this plan will ensure that Opposition Training College quickly becomes a profitable venture for the owners.

1.1 Objectives

The objectives of this business plan are:

To provide a written guide for the ongoing management of this training and development business; a strategic framework for developing a comprehensive tactical marketing plan.

The intended audience includes the owners of this business and representatives from the State Training Authority.

The scope of this plan is to provide detailed projections for the current plan year, and for the following two years.

The objectives of Opposition Training College are:

Profit – To achieve a net profit of $100,000 in the next financial year and a 25% increase in profit each succeeding year.

Growth – To grow the business at a rate that is both challenging and manageable, leading the market with innovation and adaptability. Growth from 16 trainees in year ending 2005 to 300 trainees in year ending 2007.

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in year ending 2007.

Citizenship – To be an intellectual and social asset to the community by networking with community organisations such as the Chamber of Commerce, and offering services to charitable organisations when required.

1.2 Mission

Purpose – Opposition Training College exists to provide high quality, relevant training and development solutions which make a discernable difference to the client’s business productivity and performance. It also provides students with nationally recognised qualifications (where applicable).

Vision – By providing Opposition Training College and excellent customer service, Opposition Training College will satisfy and expand its customer base, allowing the business to maintain profitability.

Mission – The short-term objective is to start this company quickly and inexpensively, with a minimum of debt. The long-term objective is to grow the company into a stable and profitable entity that the owners can easily and comfortably manage.

Marketing slogan – ‘Opposition Training College – Training that makes a difference!’.

1.3 Keys to success

The keys to success for Opposition Training College are:

Marketing and networking – identifying and following up potential clients.

Quality – ensuring client satisfaction through superior training materials, training delivery and follow-up.

Consultation – effective training needs analysis and client consultation, to ensure the right training is delivered to the right people to meet the client’s needs.

Relationships – developing loyal repeat customers.

Follow-up – monitoring student performance on the job, during and after training, to ensure effective transfer of skills and knowledge.

Growth – assessing client needs and obtaining appropriate training solutions by extending the scope of registration, or by developing suitable stand-alone/Fee for Service training packages.

2.0 Company structure

Opposition Training College will be a start-up venture with the following characteristics:

Opposition Training College is a Pty Ltd Company with the two directors who manage and own the company.

Opposition Training College will initially operate from a home office to keep overhead costs low.

Opposition Training College has no current debt.

2.1 Company ownership

Opposition Training College is owned jointly by Michael Chapman and Elliot Berkley.

Financial status

Profit and Loss Statement for end of financial year 2005 is attached.

2.3 Company locations and facilities

This is a home office venture, located in the study area of the owners’ existing home.

Computer facilities – stand-alone desktop computer installed.

Telephone – one line currently serves the location.

Mobile phones for each Director.

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Appendix 1
Last updated: Sep 2023

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