BSBCRT501 assessment 2 (1) (2)

Task 2

Brief

The 5W’s and the H

Who, what, where, why, when and how: the five questions that any good journalist needs to answer in their opening paragraph. 

It might sound simple, but answering these five questions when faced with any challenge can be one of the easiest ways to define your parameters, in order to generate a solution that actually deals with the practical realities of the situation.

Social Listening

Your team is your greatest untapped resource, and their ideas – as people who are closest to your product or service every day –  are usually the most valuable. Part of this is because they are in constant communication with your customers, so are able to “listen in” to their reactions in the moment.

Mind mapping

A traditional mind map is one of many fantastic idea generation techniques. It is a way to lay out all the critical information surrounding your innovation challenge, and can help you start to combine ideas in new and useful ways.

Brainstorming

This process involves engendering a huge number of solutions for a specific problem (idea) with emphasis being on the number of ideas. In the course of brainstorming, there is no assessment of ideas. So, people can speak out their ideas freely without fear of criticism. Even bizarre/strange ideas are accepted with open hands. In fact, the crazier the idea, the better. Taming down is easier than thinking up.

Appendix 1: Third-party report template

Print and supply one copy per collaborator to complete after the collaboration meeting.

Appendix 2: Idea evaluation grid

Appendix 3: Record of ideas template

Appendix 4: Draft proposal template

Idea: Focus on Customer needs

Idea: Develop a new promotions strategy

Idea: Promote diversity in the workplace

......

Idea: Promote all promotion on TV and radio

F. A one-page summary of best practice for similar products, programs, processes or services.

The best thing that we should have to do promotion marketing strategy are mix strategies including;

Promotional Strategy

Contests are a frequently used promotional strategy. Many contests don’t even require a purchase. The idea is to promote your brand and put your logo and name in front of the public rather than make money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to your product without company overtness.

Social Media Promotion

Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective. Rather than seeing your company as “trying to sell” something, the social network shows a company that is in touch with people on a more personal level. This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the company.

Mail Order Marketing

Customers who come into your business are not to be overlooked as they have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free product or service in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to.

Product Giveaways and Samples

Product giveaways and allowing potential customers to sample a product are methods used often by companies to introduce new products and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.

Point-of-Sale Promotion and End-Cap Marketing

Point-of-sale and end-cap marketing are ways of selling product and promoting items in stores. The idea behind this promotional strategy is convenience and impulse. The end cap, which sits at the end of aisles in grocery stores, features products a store wants to promote or move quickly. This product is positioned so it is easily accessible to the customer.

Point-of-sale is a way to promote new products or products a store needs to move. These items are placed near the checkout in the store and are often purchased by consumers on impulse as they wait to be checked out.

Customer Referral Incentive Program

The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.

A cost-benefit analysis for each of their three-best idea

H. A one-page report explaining why they decided on the two final ideas.

Focus on customer needs

Currently, choosing to buy products is the main factor for consumers because the needs of consumers are different, including convenient and fast service, which is…

...