BSBCRT501 assessment 2 (1)




BSBCRT501 assessment 2 (1)

Task 2

Appendix 1: Third-party report template

Print and supply one copy per collaborator to complete after the collaboration meeting.

Appendix 2: Idea evaluation grid

Appendix 3: Record of ideas template

Appendix 4: Draft proposal template

Idea: Focus on Customer needs

Idea: Develop a new promotions strategy

Idea: Promote diversity in the workplace

Idea: Promote all promotion on TV and radio

F. A one-page summary of best practice for similar products, programs, processes or services.

The best thing that we should have to do promotion marketing strategy are mix strategies including;

Promotional Strategy

Contests are a frequently used promotional strategy. Many contests don’t even require a purchase. The idea is to promote your brand and put your logo and name in front of the public rather than make money through a hard-sell campaign. People like to win prizes. Sponsoring contests can bring attention to your product without company overtness.

Social Media Promotion

Social media websites such as Facebook and Google+ offer companies a way to promote products and services in a more relaxed environment. This is direct marketing at its best. Social networks connect with a world of potential customers that can view your company from a different perspective. Rather than seeing your company as “trying to sell” something, the social network shows a company that is in touch with people on a more personal level. This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the company.

Mail Order Marketing

Customers who come into your business are not to be overlooked as they have already decided to purchase your product. What can be helpful is getting personal information from these customers. Offer a free product or service in exchange for the information. These are customers who are already familiar with your company and represent the target audience you want to market your new products to.

Product Giveaways and Samples

Product giveaways and allowing ...

BSBCRT501 assessment 2 (1)
Last updated: Jan 2022

Page 1

potential customers to sample a product are methods used often by companies to introduce new products and household products. Many of these companies sponsor in-store promotions, giving away product samples to entice the buying public into trying new products.

Point-of-Sale Promotion and End-Cap Marketing

Point-of-sale and end-cap marketing are ways of selling product and promoting items in stores. The idea behind this promotional strategy is convenience and impulse. The end cap, which sits at the end of aisles in grocery stores, features products a store wants to promote or move quickly. This product is positioned so it is easily accessible to the customer.

Point-of-sale is a way to promote new products or products a store needs to move. These items are placed near the checkout in the store and are often purchased by consumers on impulse as they wait to be checked out.

Customer Referral Incentive Program

The customer referral incentive program is a way to encourage current customers to refer new customers to your store. Free products, big discounts and cash rewards are some of the incentives you can use. This is a promotional strategy that leverages your customer base as a sales force.

A cost-benefit analysis for each of their three-best idea

H. A one-page report explaining why they decided on the two final ideas.

Focus on customer needs

Currently, choosing to buy products is the main factor for consumers because the needs of consumers are different, including convenient and fast service, which is the main factor that makes consumers make more decisions as well.

Bringing technology to help make it convenient and fast to make consumers satisfied the most, but ordering products through an application is a problem because it is not a communication to the duty that consumers can specify needs through the app. All applications

Therefore, the improvement and development of the application to meet the needs of consumers the most is to add additional fields for specifying information such as Customers order burgers but customers do not like sheets. You can specify that you write in the blanks without adding sheets. Not only will the customers get the products they want, they will also be impressed customers and can generate more sales during rush hours including coming back for their next purchase.

Developing a new promotional strategy

Currently, products selection is a major factor for consumers due to the different needs of consumers, including convenient and fast service, which is the main factor that makes consumers make more decisions as well.

The introduction of a new promotional strategy to make it convenient and quick to make consumers feel the most satisfied.

In addition, using discounts to attract consumers to use the application of products ordering is one strategy that can be effective. They can take/get products faster and more discount for safe them money


BSBCRT501 assessment 2 (1)
Last updated: Jan 2022

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