BSBWRT301 Written assessment
Document 1: Marketing plan/report
The size of the market is quite large as it is targeting the medium income market. This will be the average of the population which is still very large. Most of the medium class workers are populated in the Sydney area and area around this area. With the market expanding to businesses, the market can grow even larger as more and more customers are introduced to the service.
The size of the market is increasing rapidly. It is growing into more and more lifestyles, and the market is becoming more and more popular with business workers. This may be because of the effectiveness of the Thai style of massage. The customers that come into the massage shop are quite stressed and tense but when they leave they will be so relaxed and calm.
There are very different reasons for receiving a massage. Most of them are for people who need to relieve some stress, but others come to Thai massage shops for medical reasons such as pain relieving and physiotherapy. Therefore most of the customers are hard working business people with a lot of stress, and then there are the customers who do a lot of physical activities and need some pain relief.
For each purpose, there are many different techniques and styles of massage that will enhance the experience of every customers. The different styles of massage will also have different prices and the length of the massage will change. Whichever style that the customers choose, SABAI DEE THAI MASSAGE AND BEAUTY SHOP PTY LTD will ensure that they receive a massage that is well worth the money that they spend.
The company has identified the best ways to advertise for this type of industry. The first way would be to advertise using posters and flyers and distributing them into peoples mailboxes. This is effective and will be the areas attention of the service. The other ways are through radio and newspaper. These are more exxpensive but most high income business workers read the newspaper regularly. After the company has gotten a large enough customer base, the company will start advertising through websites and emails.
Document 2: Safety Report
Ensures that the company is complying with all OHS policies and procedures.
Managers have the responsibilities:<...
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