341135639-Assessment-1

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BSBINM601 MANAGE INFORMATION AND KNOWLEDGE

Miss Saowalak PHONTHAWI (Stephanie)

S601631

Advanced Diploma of Leadership and Management

TASK 01: Review Data and Information

Assessment title: BSBINM601 Manage information and knowledge

Assessment Objective: To comprehend as how to source, gather and review data and information and utilise formal and informal networks to identify and analyse business problems and issues.

Referred resources/Material:

Appendix 1 – CoffeeVille – You’re brief

Appendix 2 – CoffeeVille business information

Appendix 3 – Customer and marketing information

Appendix 4 – Management and team meeting summaries

Appendix 5 – Online researched paper (Attached in the appendix section)

Background: Coffeeville supplies high quality, fair trade coffee and superior hot and cold gourmet food and beverages to customers in Melbourne’s central business district (CBD). Customers are served by well trained, knowledgeable staff who provide fast and friendly service. It is owned and managed by partners EMMA and Rufus Belcastran. They opened their first store in 2009 and have since expanded to four coffee shops in and around the CBD.

Also the business has been profitable and steadily expending for the last 4 years .The owners of the coffee shops have approached I to Information Professional who is assess their business’s operational and financial status in preparation for the year ahead.

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Also the business has been profitable and steadily expending for the last 4 years .The owners of the coffee shops have approached I to Information Professional who is assess their business’s operational and financial status in preparation for the year ahead.

To Identified business problems and issues: From the information the problems and issues is:

The recently expenses have started to climb and sales are dropping.

External environment

Utility expenses have risen steadily over the last 18 months due to regular price rises. The business is currently implementing cost saving measures.

Wages have gone up 15% due to the need to pay higher wages for trained, experienced baristas due to skills shortages.

Rents for each of the properties has risen between 10 to 18% in the last 12 months and is expected to rise again early in 2016.

Coffee bean prices rose rapidly in early 2014 and stayed high until the end of the year. Prices eased slightly in early 2015 but are expected to rise again later in the year due to lower worldwide production and increased demand. The retail price for all coffee menu items in all stores has been raised twice in the last 12 months.

Recently, red meat prices have started to rise with increases of up to 20% in the last six months. So far, these price rises have been absorbed but Emma and Rufus plan to raise menu prices for meat-based hot dishes in the cafe and catering menus soon.

General trends

Sales for first 6 months of 2015 are down across all sales categories and stores. Overall, food sales are down 10%, beverages 12% and catering 17%. When combined with rising expenses, profits are down for the first half of the financial year by 19%

Store 1

Foot traffic is down by 5%.

Sales are generally steady but not growing as planned. Income is hovering just under budget while profits are 10–15% below budget due to increased expenses. Emma and Rufus are not overly concerned yet as the budget forecast figures were based on a 5% increase in sales.

Store 2

Foot traffic down by 10%.

Food and beverage sales have been consistently under budget for the July to December period with budget variances steadily increasing.

External catering sales are down significantly, especially for November (21%) and December (23%) which are normally the business’s busiest periods. Catering have now been under budget for the last 18 months at this store with the budget variance rate steadily increasing.

Store 3

Foot traffic down 15%.

Food and beverage sales have been under budget for the July to December period with the highest budget variance figures for all stores.

External catering sales have been consistently under budget for the July to December period with December down 16%. Catering has now been under budget for the last 12 months at this store with the budget variance rate hovering between 13% and 16%.

Store 4

Foot traffic up marginally by 0.05%

Food and beverage sales are a consistent 3–4% under budget.

External catering is down 5% on average with December bucking the trend and meeting budget.

A new competitor is due to open 100 metres away in February 2016.

Sales have been very flat and not grown as hoped for this store over the last 12 months despite several promotions and advertising campaigns in the local area.

According to financial year July 2014 – 2015 the net profit going down from 77,037$ to 48,158$

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